About The Essential Message
(and about how we can help you…)
The Essential Message is a proven approach that helps you discover your true differentiation and communicate it in the absolute, most compelling way.
Not only does it help you turn more people into prospects, and more prospects into sales, it also gives you the confidence, motivation and resilience that can only come from being absolutely clear about your strengths and unique difference — both as a company and as an individual.
It was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, and a senior sales and marketing executive.
Thousands of entrepreneurs, consultants, advisors, salespeople, and growing businesses have used The Essential Message to get the clarity they need and the business they want.
You can too.
We work with a wide range of clients. The common challenges they all have, however, are:
increased difficulty in differentiating themselves from their competition, and/or;
increase difficulty in explaining their value proposition in a compelling manner to their potential and existing customers.
The Essential Message approach solves both challenges.
Our services include:
The Bull Pen is a unique membership program that blends coaching and consulting to help independent professionals build their businesses based on genuine, authentic and sustainable differentiation.
Clarity Packages is for growing businesses who want to identify their strongest market position in the shortest amount of time, while gaining consensus amongst key team members in order to ensure all members of the team implement based on the same core strategy.
Workbooks, workshops and teleclasses are for businesses who want to progress at their own pace.
Copywriting and content development.
Naming of companies, products and services.
The Essential Message is a proven approach that helps you discover your true differentiation and communicate it in the absolute, most compelling way.
Not only does it help you turn more people into prospects, and more prospects into sales, it also gives you the confidence, motivation and resilience that can only come from being absolutely clear about your strengths and unique difference — both as a company and as an individual.
It was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, and a senior sales and marketing executive.
Thousands of entrepreneurs, consultants, advisors, salespeople, and growing businesses have used The Essential Message to get the clarity they need and the business they want.
You can too.
Michel and Certified Essential Message Consoachants work with a wide range of clients. The common challenges they all have, however, are:
- difficulty in differentiating themselves from their competition, and/or;
- difficulty in explaining their value proposition in a compelling manner to their potential and existing customers.
The Essential Message approach solves both challenges. Our services include:
- The Bull Pen, a unique membership program that blends coaching and consulting to help independent professionals build their businesses based on genuine, authentic and sustainable differentiation.
- Our Corporate Programs are for growing businesses who want to identify their strongest market position in the shortest amount of time, while gaining consensus amongst key team members in order to ensure all members of the team implement based on the same core strategy.
- eWorkbooks, Individual and Group Programs and teleclasses are for businesses who want to progress at their own pace.
- The Essential Message Certification Program is for consultants, coaches and copywriters who are looking for a proven approach that helps them help their clients.
- Copywriting and content development.
- Naming of companies, products and services.
 | "That was an awesome coaching session in the Bull Pen!!! I came to the session not knowing what direction our conversation would go in but knew I had to trust the process. What I had after 15 minutes with you was a solid directional focus to take my business to the next level. Wow! Thanks Michel!" Pierrette Raymond Owner/Operator 1-800-GOTJUNK |
 | "Michel, I did your virtual workshop today and the results were stupendous. I now have three razor sharp key messages about what I do and have ditched all the old claptrap I’d written before. I’ve already done a new flyer for new clients based on what I learned from you. Thanks... to say the least! In fact, I had my two business associates in for a brainstorm and we all listened to your CD together, with extraordinary results. My marketing messages have been transformed in the space of three hours!" Chris Roycroft-Davis Managing Director CAN-DO Communications |
 | "I have worked with other branding experts in the past and I never would have believed that in an hour and a half I would experience a complete paradigm shift -- and come up with a compelling core message that would differentiate me from others in my field. Not only did Michel help me gain clarity, he’s also given me a competitive advantage!" Hellen Buttigieg Certified Professional Organizer®, Life Coach, TV Host We Organize U |
