Media Center
Read, watch, listen... and build your business

Between our newsletters, articles, blog entries and -- oh my -- podcasts and interviews, our little library of content has been steadily growing!!! Frankly, it's been a bit of a challenge for us to make it all available and easily accessible for you.

All together, the body of work here represents a comprehensive overview of the Essential Message approach, complete with tips and techniques you can use immediately. Feel free to poke around and use whatever you think will help you grow your business best.

And of course, you are always welcome to re-print, re-use and re-purpose anything you find in this section for your own community or network. All we ask is that you adhere to our reprint agreement.

Enjoy!

The Specialization-Differentiation Imperative

How to carve out your own slice in the market and charge more, attract more clients and enjoy greater confidence.

Click for more...

For the complete list of articles, click here.

The EM Diet

When I was a kid, I could eat anything and stay skinny as a rail. But once I hit my late teens, I started to...ahem...fill out. I am short, and have a small frame. 5 pounds on me LOOKS like 5 pounds. By the time I hit my mid-twenties, I'd gone from a wiry 95lbs to a sturdy, puffy 140lbs, most of it around my middle... Click for more...

Click for the complete list of blog entries!

E-ssential Message # 097:
Velocitize Your Sales and Reduce Panic!

The Shannonville long track has a back straight before a tight turn. I could have stayed within my comfort zone, but I pushed myself to get on the gas sooner and stay on the throttle longer than I've ever done. As a result I hit the turn much faster than I ever have before... Click for more...

Click for the complete list of E-ssential Messages!

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It's fun, it's hip, and it's very Essential! (grin) Download the Essential Podcast into your iPod or other MP3 device, or simply play it online. You can also subscribe to be notified of our next Podcast!

On December 3, 2003, Rob Middleton of www.actionplan.com interviewed Michel as part of his 'Transform Your Marketing Message' program. You can download the interview in audio (7.9 MB) or the printed transcript pdf (100 KB) here.

Please note that the books are not included
in the permission to reprint.

Everything Starts With A Conversation Chapter in 'Sales Gurus Speak Out'

Now published in three languages!!! This is a collaborative work of men and women professional speakers, trainers and coaches who are sales experts. It's the sixth book in the 'Experts Who Speak' book series, founded by Kathy Glover Scott and Adele Alfano.

Fittingly, Michel's chapter is the lead chapter. It deals with one of the most difficult challenges facing salespeople as well as consultants, advisors and service professionals -- when someone asks you, 'What do you do?', what should you say?

The truth is, if you can't talk about what you do in a way that's clear, compelling... and conversational, you're probably missing dozens of opportunities to turn more people into prospects and more prospects into sales. Every day.

Fun and engaging itself, this book will show you how easy it is to engage people in conversations around the work you do -- whether you're sitting on the beach in Mexico or sitting across the boardroom table.

You Name it!
by Michel Neray

This eBook is a practical guide to naming products, services, businesses, divisions, domain names, newsletters and just about anything else except babies.

While most so-called naming experts seem to try to complicate the naming process, 'You Name it!' demystifies it and offers some very helpful tips and techniques to everyone who has ever been faced with the challenge of coming up with a name.

It's very, very useful, and fun to read too!

The Great Crossover
Personal Confidence In The Age Of The Microchip
by Dan Sullivan, Babs Smith and Michel Neray

First written for entrepreneurs in 1994, The Great Crossover has become relevant to people from all walks of life because of the widespread effects of technology on all of us.The 20 strategies in The Great Crossover introduce a timely, proven set of entrepreneurial habits and attitudes that can help anyone -- entrepreneur or not -- to live creatively and with confidence in a world of continual technological change.

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Q. Am I allowed to distribute the material found on this page?
A. The works found on this page are subject to the usual copyright laws. The articles, blog entries and newsletters may be freely reprinted provided you adhere to the agreement outlined at this top of this page. If you wish to use any of the materials in your training or other business activities, please contact us to obtain the necessary permissions.

Q. How can we get Michel or one of the copywriters to write an article for our publication?
A. That's easy -- ask! You'll find the phone number at the top and bottom of this page.

Q. Hey What's up with the arrowheads???
A. We love it when we get asked that question because it allows us to describe the story behind our approach and how you use it to discover your Essential Message. For the response to this question, link to E-ssential Message #28!

Q. I love those illustrations in the articles. Who was the illustrator?
A. George Shewchuck did all the illustrations for my articles. I recommend him highly. He can be contacted here by email.

Q. I have a question not answered here -- what should I do?
A. We welcome all questions, no matter how frequently or infrequently they get asked. Simply call us or email us and we'll get back to you right away!

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