| Essential Articles
If you are an editor, content manager or director of publications, the list of articles below is an excellent resource for you. The articles are immediately available for reprint in any publication, offering you instant 'copy-and-paste' access to high quality content. All articles are catalogued with keywords and wordcount.
Differentiation-Based Leadership
Keywords: Leadership, Employee Loyalty, Teams, Team-building, Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation, Personal Branding, Networking, Persuasion
Word count (not including heads and subheads): 1,285
The Specialization-Differentiation Imperative
Keywords: Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation, Personal Branding, Networking, Persuasion, Conversation, Intellectual property, speech, presentation
Word count (not including heads and subheads): 1,225 plus optional sidebar
Sales Telepathy
Keywords: Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation ,Personal Branding, Networking, Persuasion, Conversation, Intellectual property, speech, presentation
Word count (not including heads and subheads): 947 plus optional sidebar
How Many Bananas Do You Have?
Keywords: Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation, Personal Branding, Networking, Persuasion, Conversation, Intellectual property, outlining, book, speech, presentation
Word count (not including heads and subheads): 1,032
Three Ways to Start a Conversation and Finish with a Sale.
Keywords: Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation, Personal Branding, Networking, Persuasion, Conversation
Word count (not including heads and subheads or sidebar): 1,226
Three Big No-No's of Networking That Almost Everyone Makes -- Including You.
Plus optional sidebar: Ten Tips That Make Networking Work
Keywords: Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation, Personal Branding, Networking, Persuasion
Word count (not including heads and subheads): 917 plus optional sidebar
Self-Mutilation, The Imposter Syndrome
and Your Essential Message.
Keywords: Personal development, Imposter Syndrome, Self-Help, Communications, Personal Branding, Success
Word count (not including heads and subheads): 550
The Selling Power Of The Provocative Question
Keywords: Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation, Personal Branding, Networking, Persuasion
Word count (not including heads and subheads): 1,119
Cred-Ability. What it is, how to get it, and what to do with it.
Keywords: Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation, Personal Branding, Networking, Persuasion, Confidence, Credibility
Word count (not including heads and subheads): 1,248
What's your Essential Message?
Keywords: Sales, Marketing, Communications, Positioning, Value Proposition, Branding, Differentiation, Business Differentiation, Personal Branding, Networking, Persuasion
Word count (not including heads and subheads): 956
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