Free Essential Message Workbook Download
Essential Message Group Programs
Coaching program for differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
teleclasses on differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals

Coaching, Consulting and Community

Unlike traditional coaching or consulting, the Bull Pen is both a complete program as well as a community of consultants, coaches, copywriters, advisors and other independent professionals:

  • Monthly lessons and exercises cover the entire Essential Message approach. In other words, all the eWorkbooks that we sell to non-members are sent to you free, included in your membership! This alone is worth the price of membership!
  • Bull Pen Mastermind calls gives you the input and feedback of everyone in the Bull Pen community. This alone is worth the price of membership!
  • Laser ‘Consoaching’ calls — for Individual level memberships and higher, these are focused, one-on-one coaching sessions where you can address any issue, from coming up with a headline to architecting a website to defining core messages. This alone is worth the price of membership!
  • Full listing and profile in the membership directory
  • Exclusive upload/download area to with over four years of recorded interviews with some of the greatest experts! This alone is worth the price of membership!
  • Special affiliate commission of 10 – 20% (with just a few referrals, you could pay for your Bull Pen membership!)
  • and more…

GET THE ENTIRE ESSENTIAL MESSAGE APPROACH SENT TO YOU IN BITE-SIZED MODULES EACH MONTH.

The complete Essential Message approach is sent to you each month in the form of ‘virtual workshops’ — step by step walkthrough of each topic in the the form of a pdf handout. And that’s in addition to the interactive worksheets and other online tools that you can use every day.

The first year includes all these modules:

  1. The Branded Business Marketing Funnel
  2. The Essential Message ‘Essential’ Workshop, with Impact Statements, Persuasion Drivers and Provocative Questions
  3. Sales Telepathy
  4. Ditch Your Pitch — And Create a Powerful Positioning Statement That Actually Gets People Interested
  5. Find your Niche So Your Niche Can Find You!
  6. Simple Segmentation
  7. Dr. Credibility
  8. Use Your Wedge And Hear ‘Yes!’ More Often

A six-month commitment is recommended, however, you may leave the program at any time — no penalty, no hassle, no questions asked. Click here to see which membership level is right for you, and to join the Bull Pen now!