Are you ready to join the Bull Pen?
Differentiate, position and brand your business to attract the clients you want -- and create the business you want.
If you're a seasoned, successful consultant or independent service professional who is tired of pushing so hard to get sales --
and you know there's a better
way to position, brand and market yourself -- the Bull Pen may
be for you.
"I joined The Essential Message Bull Pen community about 4 months ago when my business had stalled and was on the brink of transformation. I now have more business than I can handle. I guess that says it all!"
The Bull Pen, is based on the principle that genuine, lasting success – both personal and professional – begins with your true differentiation.
To achieve that success, you have to:
1. Discover your differentiation
2. Brand it, and
3. Build a business around it.
The Bull Pen supports your progress through each of these stages.
You'll be able to charge higher fees than you ever have before, your business will be worth more, you'll have more free time, and what's more, you'll be enjoying your life and business more than ever.
It's true that other programs promise similar things, but without a powerful, compelling Essential Message as your foundation to your success, you'll find it far more difficult to achieve these results.
>> Do NOT join the Bull Pen if... <<
COACHING, CONSULTING & COMMUNITY
Unlike traditional coaching or consulting, The Bull Pen is both a complete program as well as a community of seasoned, successful consultants, coaches, and independent professionals:
- Monthly lessons and exercises cover the entire Essential Message approach. In other words, all the eLearning products that we sell to non-members are sent to you free, included in your membership! This alone is worth the price of membership!
- 'Bull Horn' Mastermind calls gives you the input and feedback of everyone in the Bull Pen community. This alone is worth the price of membership!
- Laser
'Consoaching' calls -- focused, one-on-one coaching sessions where you can address
any issue, from coming up with a headline to architecting a website to defining core messages. This alone is worth the price of membership!
- Full listing and profile in the membership directory
- Exclusive upload/download area to help you share ideas, tips and tools -- plus over two years of recorded interviews with some of the greatest experts! This alone is worth the price of membership!
- Special affiliate commission of as much as 30% (with just a few referrals, you could pay for your Bull Pen membership!)
- and more...
"I’m embarrassed to say how much money I spent with some of the better known sales & marketing ‘gurus’ and all I got was lots of EGO and two bookshelves full of audio and video tapes that we’re now putting on eBay. My tapes of Bull Pen calls and Laser Calls are worth a ton more -- and cost a whole lot less."
GET THE ENTIRE ESSENTIAL MESSAGE APPROACH SENT TO YOU IN BITE-SIZED MODULES EACH MONTH.
The complete Essential Message approach is sent to you each month in the form of 'virtual workshops' -- step by step walkthrough of each topic in the the form of a pdf handout. And that's in addition to the interactive worksheets and other online tools that you can use every day.
The first year includes all these modules:
- The Branded Business Marketing Funnel
- The Essential Message ‘Essential’ Workshop, with Impact Statements, Persuasion Drivers and Provocative Questions
- Sales Telepathy
- Ditch Your Pitch -- And Create a Powerful Positioning Statement That Actually Gets People Interested
- Find your Niche So Your Niche Can Find You!
- Simple Segmentation
- Dr. Credibility
- Use Your Wedge And Hear 'Yes!' More Often
A six-month commitment is recommended, however, you may leave the program at any time -- no penalty, no hassle, no questions asked!
>> For a detailed description of Bull Pen features and a comparison
of the different membership levels, click here. <<
Membership
Level |
Monthly
Rate |
Click to Join! |
| Executive |
$397 usd |
 |
| Individual |
$97 usd |
|
| @Large |
$47 usd |
|
"Not only did being in the Bull Pen help me create a clear message for my business, it also gave me the personal confidence that came with being absolutely clear about my strengths and unique difference. What’s more, I love being part of the Bull Pen community. Connecting with Michel was and still is inspiring."
Mini-FAQ
Q. What forms of payment can I use?
A. You may pay using any of the following payment options. All payments are processed through Worldpay, offering the highest levels of security and encryption available. For more information about our e-commerce partners, please feel free to link to our partners page.
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Q. What are your refund and cancellation policies?
A. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. If you aren't completely satisfied with an eLearning product within a month of receiving it, we will gladly refund your money. For workshops, your registration fee is non-refundable, however, it is fully transferable: if you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag. What's more, our workshops have a 100% satisfaction guarantee: if you attend all the sessions in full and do your homework, and you don't believe you got value out of the workshop, just write a letter outlining your reasons and we will refund all your money. If you join the Bull Pen and decide -- for any reason -- that it is not right for you or not what you expected, you may cancel your membership any time. Simply notify themanager and no further payments will be made. Yes, it's that simple.
Q. Do you only work with consultants and advisors?
A. The Bull Pen is best suited to businesses where the success of the business is largely dependent on the input of one or a small group of key individuals. Examples include consultants, advisors, salespeople, coaches, advertising and marketing specialists, event planners, accountants, lawyers and other independent professionals in the service industry. Together with our team of copywriter/consultants, we also work with larger companies (including major multinationals), but they are often better served by separate, retainer and project-based contracts.
Q. Why do you recommend a 6 month commitment?
A. It takes time to get the clarity you need for the business you want. I have found that 6 months is about right for you to evaluate whether or not the program is a success.
Q. What happens if I find that this is not right for me?
A. This is one of the best reasons to pay by PayPal. Because you have total control over your own account, you may cancel your Bull Pen subscription at any time with a click of the mouse. You don't even have to let us know.
Q. Can I really cancel any time?
A. Yes absolutely. We don't want anyone in the Bull Pen who isn't completely happy to be there.
Q. Are the Bull Pen fees like a retainer?
A. No. Bull Pen fees pay for your membership in a community of successful and seasoned consultants, coaches, advisors and other independent professionals. Plus, your membership gives you access to one-on-one 'consoaching' sessions and some extremely useful online tools in the private members' area of the website.
Q. What's 'consoaching'?
A. Pure coaching can be frustrating because your coach is trained to help you find the answers yourself, but will never offer advice. Pure consulting is limited because consultants come up with the answers (usually at a high price) with no skills transfer and no accountability. Consoaching is a blend between the two extremes.
Q. What if I don't use my membership -- can I get a refund?
A. If you don't read the newspaper one day, would you expect the publication to refund you a day's worth of reading? Sorry, no refunds. It's your responsibility to use everything the Bull Pen has to offer.
Q. If I don't use all the services of the Bull Pen, is it still worth joining?
A. Different people will find different services more useful than others.
It's a sad reflection on society that many people measure the value by what they don't use, rather than what they genuinely get out of what they do use. We truly believe that the Bull Pen offers soooooooo much value that even if you take advantage of 1/10th it would still be worth it for you. Try it. You can cancel any time.
Q. OK I give up... why a Bull
Pen?
A. In the olden days of advertising (ie: before computers)
all the major ad agencies had a big open space in their offices
that they called the Bull Pen. This is where the production designers
and layout artists cranked out the magazine ads, the corporate
brochures and the retail flyers. The emphasis wasn't on theory
-- it was on doing what works. Doing what works. That's what we do in the Bull Pen.
Q. Hey What's up with the arrowheads???
A. We love it when we get asked that question because it allows us to describe the story behind our approach and how you use it to discover your Essential Message. For the response to this question, link to E-ssential Message #28!
Q. Can you adapt your material for an in-house corporate program?
A. Maybe. The right program for your company needs might include any or all of the following: internal workshop training, one-on-one consulting & coaching and meeting facilitation and brainstorming. To discuss if this would be helpful to you, please call 416 534-4766.
Q. I
have a question not answered here -- what should I do?
A. We welcome all questions, no matter
how frequently or infrequently they get asked. Simply call us or email us and
we'll get back to you right away!
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