"As a marketing strategist, I know that core messaging is the basis for everything I do with my clients. If we don't get this part right, it's awfully difficult to get the rest right. That's why I called in Michel and the Essential Message team to help me with a client I just started working with. In one half-day, the Clarity Package session they conducted enabled us to pinpoint my client's sustainable competitive advantage -- and the words to communicate it with sledgehammer impact. Based on this success, I asked Michel to conduct a Clarity Package for another new client. He did it again. Amazing."

Neville Pokroy
President
Mastermind Solutions

"Initially, we were skeptical that messaging would make such a big difference and we questioned whether we should allocate our budget to The Essential Message. After having gone through the Clarity Package process, however, we now see how important messaging is as the most basic building block of our business. The work we did with Michel and The Essential Message has resulted in not just a powerful and differentiating marketing position, it also gave us a focus for developing new products and services, and it gave us the confidence to chart a course that will shake up our industry and establish our company as a leader. Not bad for a couple of days’ work!"

Paul McVeigh, General Manager and Director of Finance
Armadale Properties Limited

"Our company has been in business for twenty years and we've been successful based on our personal efforts. But when we wanted to move into a bigger market, we realized we had very little in our marketing library to show for our efforts. The Essential Message approach has had a direct, positive influence on our business strategy as it identified how we can better leverage our key differentiation through products and services which we never would have thought of otherwise."

Judy Adler
Vice President & C.O.O. Showroom Traffic Manager

"Being in HR, I have struggled for over 5 years to differentiate myself from my competition in a way that is compelling and clear. I have tried many different approaches, placing focus on one service or another, but never quite seemed to answer the single most important question - why should my clients buy from me? Well, in one Clarity Package Session, I found the answer."

Theresa Dowsett, CHRP
President
Workforce Acceleration

The Essential Message
Clarity Package™
Beyond better sales messaging...

At the core of every successful business, big or small, in any industry and in any geographical area, is the ability to answer two essential questions:

1. What is your unique position in your market?
2. What is your sustainable competitive advantage?

Everything in your business plan, whether it's written out explicitly for review by your third party partners such as venture capitalists, your bank or your board of advisors, or whether it exists only virtually in your entrepreneurial head, stems from how you answer these two questions.

The answers to these two questions affects every business activity you engage in -- and your ultimate success in the market.

Michel Neray Chief Differentiation Officer The Essential Message

Traditional branding and marketing approaches, however, result in only minor variations of the expected and usual positioning statements or value propositions -- which really don't result in differentiation at all.

That’s why The Clarity Package has been purposefully designed to be unlike any other consultative process that you may have tried. We customize our trademark Essential Message approach in intensive and focused sessions to allow you to discover your true differentiation, core strengths and strongest brand position.

Beyond better marketing, beyond stronger branding, and beyond higher sales, the feedback we get is it gives our clients the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference both as a company – and as individuals.

Do enough of your potential customers know when and why to call you? Do you and your team know when and why they should call you?

If the answer is 'no', call us. (Or read the testimonials and then call us.)

We offer three levels and rates of Clarity Packages:

1. Enterprise Edition Clarity Package, ($45,000 and up): This is our most comprehensive package that involves competitive analysis, facilitated sessions with senior members of the executive team and front line staff, and interviews of clients. The end result is a complete communications strategy with strongest competitive, differentiated positon, tag line, sales conversations, 'Essential Message' copy, and company descriptions.
2. Business Edition Clarity Package: ($10,000, or $7,500 for Executive Level Bull Pen members): This package is appropriate for small to medium sized businesses. In two half-day sessions, (plus some additional internal creative development we do for you), the key deliverables are your strongest positioning, tag line and Essential Message copy.
3. Personal Edition Clarity Package, ($5,000, or $3,500 for Executive Level Bull Pen members): In one intense afternoon session, we identify your strongest competitive position and the phrasing that best supports your messaging. People have told us that the focus and clarity that had eluded them for years suddenly emerge in the Clarity Package session. Yes, it's that powerful.

"For an operation of our size, people say you're doing well if you add twelve million dollars in assets per year. Since doing the Essential Message Clarity Package, we added significantly more than that benchmark in assets to our business -- but instead of achieving that in twelve months, we did it in three! A significant factor in this achievement was the focus we gained from the Essential Message process.

I was probably the most skeptical on our team about the need for the Clarity Package -- what kept running through my mind was, 'what could possibly come out of just one day?' Having completed it, however, I have to say it was one of the most productive days I have ever had in my working career. And the sales results prove it."

Mark Parlee
Investment Advisor
IPC Securities, Beaches Financial Team

Q. What are the costs involved to work through The Clarity Package?
A. Pricing for The Essential Message Clarity package varies greatly depending on the number of people involved, outside interviews required, faciliated meetings and workshops. A typical Enterprise Edition at $45,000 usd would include an analysis of five key competitors, interviews of key management and customers. Business and Personal Editions of The Clarity Package make this 'essential' service affordable for smaller businesses.

Q. What kind of results can you promise?
A. In copywriting just as in engine performance, your mileage may vary. One of the big advantages of working through the Clarity Package as opposed to traditional forms of sales & marketing consulting is that you arrive at truly 'new & improved' branding, positioning and differentiation that more effectively moves your company forward. What's more, solutions are developed in concert with the key people involved, thereby ensuring buy-in at all levels.

We can also tell you with confidence that we routinely double or triple (or more) the results that our clients were getting before they started working with us. We encourage you to read the testimonials for objective, third-party endorsements...

Q. How do we get started on The Clarity Package?
A. That's easy -- just call. To be honest, we don't know if The Clarity Package is the right process for your company and we are just as interested in helping you get the best possible results as you are. After all, that's the only way we can expect a good testimonial and referrals.

Q. I have a question not answered here -- what should I do?
A. We welcome all questions, no matter how frequently or infrequently they get asked. Simply call us or email us and we'll get back to you right away!

return to top