Copywriting & Content Development
Between the clarity you need and the business you want, there's powerful, compelling copywriting.

If you want to design a corporate brochure, you have many excellent designers to choose from. If you want to build a website, finding a competent html programmer is hardly a challenge.

But finding the right people to craft the words that fill the page -- the words that sell -- ah, that's a different story.

Here, you'll find a team of writers who are skilled in the Essential Message approach -- writers who understand that the best advertising tools and tricks are just as important as the authenticity of the people behind them.

Writers with incredibly diverse backgrounds and experiences -- whom you can count on to write knowledgeably and confidently about almost anything. Writers who can help you use content development as a gateway to business strategy and consulting.

Between the clarity you need and the business you want, there's powerful, compelling copywriting. That's what we do.

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	Michel Neray, Founder & President "To get the business you want, you have to get the clarity you need."
	Julia Nish-Lapidus, Communications Manager " High Pitched Content!"
	Tracy Bradley, Staff Copywriter/Consultant "Treasure Hunter!"
	Jonathan Cohen, EM Certified Copywriter/Consultant "All the clever phrases and slick presentations don't count for anything unless you connect with your reader."

If you ask the same, old marketing questions, you’ll get the same, old marketing responses – and you’ll be no further ahead than before. That’s why the Essential Message Clarity Package has been purposefully designed to be unlike any other consultative process that you might have tried... For more information about The Essential Message Clarity Package, please click here.

Q. Do we really need a professional copywriter?
A. Everyone knows how to write, just like everyone knows how to drive. But if you were going on a world trip through deserts, jungles and all kinds of unknown territory, you'd probably want to hand the wheel over to a trained, professional rally driver. You get the idea...

Q. What kind of results can you promise?
A. In copywriting just as in engine performance, your mileage may vary. We can tell you with confidence that we routinely double or triple (or more) the results that our clients were getting before they started working with us. We encourage you to read the testimonials for objective, third-party endorsements...

Q. Why do you call yourselves writers/consultants instead of just writers?
A. That's a great question because it underscores one of the biggest differences in our approach compared to that of other writers, and one of the best ways that we bring so much added value to our clients. At The Essential Message, we use writing as a way to validate core business, sales and marketing strategy. The act of translating strategy into compelling communication forces us to think through the strategies at the deepest, most granular levels. As a result, we really do become trusted advisors who are just as valuable in the boardroom as on the front lines of customer service and sales.

Q. We have an urgent need. How quickly can you have it done?
A. We'd love to say that we'll drop everything for you but the truth is, our current clients always come first. (Once you become a client, you really wouldn't want it any other way, would you?) That said, we move very quickly and we're prepared to work extra hard to get your needs met.

Q. How do we start working with you?
A. That's easy -- just call. To be honest, we don't know if we're the right partner for you, and if we don't think we can help you, we'll be the first to refer you to someone who can. We strongly believe in the 'chicken test'. That's when together, we come up with a small, test project that would enable you to gauge the value that we bring.

Q. Hey What's up with the arrowheads???
A. We love it when we get asked that question because it allows us to describe the story behind our approach and how you use it to discover your Essential Message. For the response to this question, link to E-ssential Message #28!

Q. I have a question not answered here -- what should I do?
A. We welcome all questions, no matter how frequently or infrequently they get asked. Simply call us or email us and we'll get back to you right away!

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