What's eLearning? Virtual WorkshopsThinking Tools & WorkbookseBooksMini-FAQ

The testimonial below was taken from a voicemail message. Click to hear the actual voicemail message in the caller's own voice!

"It’ looks brilliant! What I like about this and all of your other stuff is that everything is processed-based. So it's really 'how-to' material. Because the interesting thing is what I found with so many people's eBooks is that they put the 'what' material into the eBook and then if you want to learn the 'how' you have to join a super-expensive weekend seminar where they reveal the secret of how to do it... whereas all of your stuff is really step-by-step 'how-to' material. I love it. And your process has made it really easy because you broke everything down to small steps, and then we stitched the pieces together. And being an ex-embalmer, I'm pretty good at stitching things together."

Tom 'Bald Dog' Varjan
Organisational Provocateur
Dynamic Innovations Squad

eLearn a Better Way to Brand, Position and Differentiate your Business

Welcome to eLearning Essential Message style. The eLearning products on this page are a great way for you to focus on a specific area that we cover or get a taste of what we offer Essential Message Bull Pen members.

We are slowly but surely building up this section of the site to give you access to all the tools and knowledge that we have to offer. So, please visit often, and if you have any questions, requests, comments, compliments, criticisms or whatever... please feel free to contact us!

What Drives You Crazy Makes You Great, Virtual Workshop
2 CD Set -- from $77.77 usd
by Michel Neray

It's easy to ask the question, 'what makes you different?' but how easy is it for you to come up with an answer that truly sets you apart?

In this virtual workshop I'll help you slip into the back door of your brain where you'll find things out about yourself that you never knew were so powerful and compelling.

This 2-CD set has the same content as the live workshop which participants rave about. Your true differentiation is at the heart of your Essential Message and it makes you competition-proof! click for more information about this incredible, personally empowering and business building eLearning product !

What's your Essential Message?
by Michel Neray

In order to really engage people in conversation about what you do, forget features and benefits. Instead, learn what really engages people in conversation about what you do.

If that sounds simplistic, then why don't more people do it?

In this foundational eLearning product, I'll show you how to use Impact Statements, Persuasion Drivers and Provocative Questions to engage people in a way that's clear, conversational, and most of all, compelling.

You'll learn the fundamental principles that inspired the entire Essential Message approach. If you truly want to discover your Essential Message, start here!

Format	Amount	Click to Buy
PDF (Requires Acrobat Reader)	$17.77 usd
FREE for Bull Pen members (Sent as one of the monthly exercises and mini-workshops of the program.)	Free

Dr. Credibility
by Michel Neray

Formal credentials, case studies, a strong client list and a good looking website are all important to have – but those things are simply the cost of entry to help you be considered a serious contender. They do nothing to differentiate your business and they do even less to establish your credibility beyond anyone else in your industry.

So how can you establish your credibility? That's the focus of this amazing little eLearning product.

Dr. Credibility will show you how to establish your credibility beyond a shadow of a doubt by leading your client or prospect through your diagnosis of their symptoms, challenges and root causes.

Get your degree in credibility now!

Format	Amount	Click to Buy
PDF (Requires Acrobat Reader)	$17.77 usd
FREE for Bull Pen members (Sent as one of the monthly exercises and mini-workshops of the program.)	Free

Sales Telepathy
by Michel Neray

FREE BONUS 1 HR AUDIO TELECLASS

Understanding your market is one of the most essential elements of your Essential Message.

In this powerful eLearning Product, you’ll learn how to use The Essential Message Audience Balance Sheet – a simple tool to help you wrap your head around your customers’ needs and hot buttons, speak their language, and create powerful communication that makes them buy from you.

You’ll also find examples that show you how to use this incredible Essential Message eLearning tool to create a powerful sales letter in less than three minutes!

Bonus: Order this eLearning product and get a free 1 hr audio mp3!

Format	Amount	Click to Buy
PDF plus Audio on Enhanced CD (Requires Acrobat Reader)	$21.77 usd Plus s+h
PDF plus MP3 Audio (Requires Acrobat Reader)	$17.77 usd
FREE for Bull Pen members (Sent as one of the monthly exercises and mini-workshops of the program.)	Free

Use Your Wedge and Hear YES! More Often!
by Michel Neray

FREE BONUS 1 HR MP3 AUDIO TELECLASS

You've probably heard that trial products and samples are the best way to introduce people to your service.

I call those 'Wedge' Products'. (When you read the eLearning Product, you'll find out why.)

But, has anyone ever helped you figure out what makes a good wedge product? In 'Use Your Wedge', you'll discover a simple way to evaluate all the products and services you could possibly offer -- so you can create the best ones that will have you hearing YES! all the way to the bank!

Bonus: Order this eLearning product and get a free 1 hr audio mp3!

Format	Amount	Click to Buy
PDF eLearning Product (Requires Acrobat Reader)	$17.77 usd
FREE for Bull Pen members (Sent as one of the monthly exercises and mini-workshops of the program.)	Free

Ditch Your Pitch!
by Michel Neray

Any textbook will tell you what a positioning statement is and why you need it… In this Essential Message eLearning tool, I’ll show you how to create the most compelling Positioning Statement for you – and then I’ll show you how to turn it into a powerful sales tool.

After completing this eLearning tool, when someone asks you, 'what do you?'', you'll be able to Ditch Your Pitch and respond in a way that actually gets them interested!

Bonus: Order this eLearning product and get a free 1 hr audio mp3!

Format	Amount	Click to Buy
PDF eLearning Product (Requires Acrobat Reader)	$17.77 usd
FREE for Bull Pen members (Sent as one of the monthly exercises and mini-workshops of the program.)	Free

The Non-Writer's Big, Little Helper
by Michel Neray

Sales and marketing experts all over the world say that one of the best ways to build your brand and publicize your products and services is by writing articles, blog postings and newsletters.

But for many people, writing is just plain hard! That's why I wrote The Non-Writer's Big, Little Helper.

It takes you through the five key steps of writing any newsletter or article -- not just with theory, but with practical, immediately applicable tips and tools that will have you writing your newsletter, blog or article in no time at all!

Format	Amount	Click to Buy
PDF (Requires Acrobat Reader)	$17.77 usd
FREE for Bull Pen members (Sent as one of the monthly exercises and mini-workshops of the program.)	Free

How Many Bananas Do You Have?
by Michel Neray

• The 7 Habits of Highly Effective People.
• 48 Laws of Power
• The Five Temptations of a CEO
• Jack Welch and the 4 E's of Leadership
• 25 Ways to Win with People
• 10 Deadly Sins of Marketing
• Six Thinking Hats.
• The 22 Immutable Laws of Marketing.

You've seen hundreds of examples of this 'framing' technique, but have you ever thought about how you can take advantage of it?

In this remarkable eLearning product, I'll show you a straight-forward 3-step process in 12 pages to help you create a brandable framework around your knowledge, content and intellectual property.

Format	Amount	Click to Buy
PDF (Requires Acrobat Reader)	$17.77 usd
FREE for Bull Pen members (Sent as one of the monthly exercises and mini-workshops of the program.)	Free

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You Name it!

FREE BONUS! GET A COMPLETE NAMING PROPOSAL TEMPLATE SHOWING YOU EXACTLY HOW WITH THE NAMING PRINCIPLES FROM THE eBook APPLY!

While most so-called naming experts seem to try to complicate the naming process, 'You Name it!' demystifies it and offers some very helpful tips and techniques to everyone who has ever been faced with the challenge of coming up with a name. It's very, very useful, and fun to read too!

This eBook is a practical guide to naming products, services, businesses, divisions, domain names, newsletters and just about anything else except babies.

Format	Amount	Click to Buy
PDF (Requires Acrobat Reader)	$17.77 usd
FREE for Bull Pen members (Sent as one of the monthly exercises and mini-workshops of the program.)	Free

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Mini-FAQ

Q. What forms of payment can I use?
A. You may pay using any of the following payment options. All payments are processed through Worldpay, offering the highest levels of security and encryption available. For more information about our e-commerce partners, please feel free to link to our partners page.

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Q. What are your refund and cancellation policies?
A. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. If you aren't completely satisfied with an eLearning product within a month of receiving it, we will gladly refund your money. For workshops, your registration fee is non-refundable, however, it is fully transferable: if you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag. What's more, our workshops have a 100% satisfaction guarantee: if you attend all the sessions in full and do your homework, and you don't believe you got value out of the workshop, just write a letter outlining your reasons and we will refund all your money. If you join the Bull Pen and decide -- for any reason -- that it is not right for you or not what you expected, you may cancel your membership any time. Simply notify themanager and no further payments will be made. Yes, it's that simple.

Q. How will I be able to access my download?
A. We used to check all the transactions manually, but as you can imagine, things got a little out of hand. As a result, we have automated the responses so that you get automatic downloads. If for any reason you do not hear from us within 24 hours of your order, please email themanager@essentialmessage.com or call us directly at 416 534-4766.

Q. What are 'bananas'?
A. Using the 'How Many Bananas Do You Have?" e-Workbook, you develop a framework to package your intellectual property and content three different ways -- steps, principles and ingredients. Since you don't know at this point which framework will have more impact with your prospects, and since you don't know yet what to call them, I refer to them as bananas.

Q. Hey What's up with the arrowheads???
A. We love it when we get asked that question because it allows us to describe the story behind our approach and how you use it to discover your Essential Message. For the response to this question, link to E-ssential Message #28!

Q. I have a question not answered here -- what should I do?
A. We welcome all questions, no matter how frequently or infrequently they get asked. Simply call us or email us and we'll get back to you right away!

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