Discovering your true differentiation is the
most important thing you can do for yourself –
and your business.

Dear Independent Professional,

Your true differentiation is the basis of all your sales and marketing – it’s the key to getting more sales with less effort.

Even more importantly, knowing what your most valued signature strengths are also gives you the genuine confidence so essential to leading a deeply satisfying, purposeful life.

Now, discover your true differentiation!
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It's easy to ask the question, 'what makes you different?' but how easy is it for you to come up with an answer that truly sets you apart?

My name is Michel Neray and I know how hard it is from personal experience. For over 25 years I worked as a professional copywriter learning what makes each of my clients different -- and better -- than their competition. Just asking them the standard marketing and branding questions didn't work. I had to reach deep into their minds and souls and practically wrench it out of them.

And when I finally did get it out of my clients, the results surprised everyone. Not only did their business improve, when they finally understood what made them so great at what they did, their confidence soared and their entire outlook on life improved!

To be honest, I didn't even know how I did it. All I knew is that I had developed a unique approach that other copywriters and marketing experts never thought of. It took me five years to dissect my own process and put it down on paper in way that other people could use -- even without me being there.

And that's how the two CD set, "What Drives You Crazy Makes You Great' was born.

In this virtual workshop you'll discover things out about yourself that you never knew were so powerful and compelling.

Your true differentiation is at the
heart of your Essential Message and it
makes you competition-proof!
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You'll learn:

• What it is about what you do -- that you may not be aware of -- that drives every aspect of your business, and how that makes your business unlike (and better than) any other in the universe!
• A simple way to define your differentiation based on people's perceptions of your industry
• How to strike up a conversation with someone that naturally brings your best point of difference into the conversation
• and more!

"I've already listened to the download and it's been a great help. I spent months trying to get a good positioning statement and elevator pitch for my new business, but in less than two hours with your workshop I had the beginnings of a much better tagline and a wealth of new material to use on my website. You're definitely not charging enough for this!"

Imagine knowing your strengths and your unique difference so strongly in your gut that nothing can shake your confidence. Some people might call it God's gift -- knowing what you were put on this Earth to do. Other people might call it your unique differentiation.

Whatever you call it, my greatest wish for you is that you discover it. With this virtual workshop, I know you will. And the sooner you do, the happier, richer life you will have (in every sense of the word!)

Sincerely,

Michel Neray
Founder of The Essential Message

P.S. I guarantee that my unique process will work for you. If it doesn't, I'll send you your money back. Check out the bonuses below!

Bonus 1: 100% satisfaction guarantee! Take a full year to evaluate the CD. If you can look me in the eye and honestly tell me that it didn't work for you, I'll give you all your money back -- no questions asked. (And I won't even ask you to actually look me in the eye!)

Bonus 2: Get a free 30-day trial in the Bull Pen! The Bull Pen is our unique program for independant professionals like you who are looking for a better way to position, brand and differentiate themselves. All you have to do is email us within 30 days of purchasing the virtual workshop and say, 'I'd like that 30-day free trial you promised me'. It's simple and risk-free!

What Drives You Crazy Makes You Great!
Virtual Workshop 2 CD Set
Order it now for as little as $77.77 usd

Buy now

Format	Amount	Click to Buy
Download Files Now! Add licenses at less than half price!	$77.77 usd single license
2CD set	$88.88 usd + s/h

WHAT'S ON THE TWO CD's?

Disk 1 is an audio CD containing a complete walkthrough of the entire virtual workshop. Listen to it in your car or on your computer while you do the exercises.

Disk 2 contains the complete workshop handout -- plus tools and resources -- in both pdf as well as MS Word format, allowing you to enter your information directly into the document on your computer or print it out and complete as a traditional workbook -- it's up to you!

Create your own group...
Order extra licenses and save!

If you are a coach/consultant, call us to find out
how you can use this
material with your own clients!

Mini-faq

Q. What forms of payment can I use?
A. You may pay using any of the following payment options. All payments are processed through Worldpay, offering the highest levels of security and encryption available. For more information about our e-commerce partners, please feel free to link to our partners page.

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Q. What are your refund and cancellation policies?
A. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. If you aren't completely satisfied with an eLearning product within a month of receiving it, we will gladly refund your money. For workshops, your registration fee is non-refundable, however, it is fully transferable: if you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag. What's more, our workshops have a 100% satisfaction guarantee: if you attend all the sessions in full and do your homework, and you don't believe you got value out of the workshop, just write a letter outlining your reasons and we will refund all your money. If you join the Bull Pen and decide -- for any reason -- that it is not right for you or not what you expected, you may cancel your membership any time. Simply notify themanager and no further payments will be made. Yes, it's that simple.

Email Address Password   About Michel Neray The Essential Message is a proven approach that helps you discover your true differentiation and communicate it in the absolute, most compelling way. Not only does it help you turn more people into prospects, and more prospects into sales, it also gives you the confidence, momentum and resilience that can only come from being absolutely clear about your strengths and unique difference -- both as a company and as an individual. It was created by Michel based on 25 years as an award-winning copywriter, an entrepreneur, and a senior sales and marketing executive. Thousands of entrepreneurs, consultants, salespeople, and advisor-based businesses have used The Essential Message to get the clarity they need and the business they want. You can too.

Click here to listen to Nadia in her own voice...

"A couple of weeks ago I got the 'What Drives You Crazy Makes You Great' program, and it's absolutely awesome. I want to thank you very much for putting something like that together."

Nadia Koligman
Life design strategist