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What others are saying...

"After 10 years of writing my own newsletters and ezines, when people ask me "how do you do that every week?" I have historically replied, "I don't know, I just do, it's an embedded habit." Accurate but not helpful.

Now, when they ask me, I will reply "go and read Michel Neray's "Big Little Helper" and you will learn in a few hours what it took me 10 years to evolve in isolation."

Chris Barrow
Million Dollar Coach and principal of The Coaching Business School


"Michel takes the mystery out of how to create newsletters that get read - and remembered!  It's one of the most useful primers on this topic I've seen."

Jeff Mowatt
Award-winning speaker, and author of “Becoming a Service Icon in 90 Minutes a Month.”





 

 

 


Click here to order!

The Non-Writer's Big Little Helper
eLearning Thinking Tool & Workbook
from only $17.77 usd

Sales and marketing experts all over the world say that one of the best ways to build your brand and publicize your products and services is by writing articles and newsletters.

But for many people, writing is just plain hard! Where do you get good ideas? How do you structure the piece for maximum effectiveness? And, what compelling title should you use to attract people to read it in the first place?

That's why I wrote The Non-Writer's Big, Little Helper. It answers all these questions for you -- not just with theory, but with practical, immediately applicable tips and tools that will have you writing your newsletter or article in no time at all!

By the time you finish this eLearning Thinking Tool & Workbook, you'll have written a compelling, interesting and valuable article ready for publication! What's more, you'll be armed with the tools you need to write more articles to brand and publicize yourself and your services.

Over a year in development, this remarkably clear, valuable eLearning Thinking Tool and Workbook takes you through the five key steps in writing newsletters and articles -- and just about anything else from 500 to 1,500 words.

  1. Brainstorm a story idea (I'll show you 6 ‘hiding places’ to find great story ideas)
  2. Identify the best 'essential' idea
  3. String your points together
  4. Edit for structure, style and typos
  5. Craft a compelling title (with 6 different headline techniques illustrated!)

Each step is clearly explained with real examples and tips for how you can apply the same principles in your own ezine, newsletter or article. Don't let the title fool you -- even experienced writers will find that their writing gets faster and better by using this eLearning Thinking Tool & Workbook!

Buy now!

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PDF
(Requires Acrobat Reader)

$17.77 usd
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PDF & RAW MS Word File
(The Word File allows you to enter data directly into your document on your computer.)

$26.77 usd
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>> Click for a larger image of the Table of Contents

Non-Writer's Big, Little Helper

The Non-Writer's Big, Little Helper is ideal for:

  • Articles in trade publications and mass media -- to help you get recognition and branding in print
  • Blog postings -- to help you educate clients and prospects and strengthen their relationship with you using today's hottest communications tool
  • Your newsletter -- increase awarenness of your unique approach and point of view
  • Tips -- to help you deliver short bites of information that are quick to write and have real value for your readers

Click here to order!


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Q. What are your refund and cancellation policies?
A. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. If you aren't completely satisfied with an eLearning product within a month of receiving it, we will gladly refund your money. For workshops, your registration fee is non-refundable, however, it is fully transferable: if you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag. What's more, our workshops have a 100% satisfaction guarantee: if you attend all the sessions in full and do your homework, and you don't believe you got value out of the workshop, just write a letter outlining your reasons and we will refund all your money.
If you join the Bull Pen and decide -- for any reason -- that it is not right for you or not what you expected, you may cancel your membership any time. Simply notify themanager and no further payments will be made. Yes, it's that simple.


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