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What's the difference between an elevator pitch and your Essential Message?
I might as well clear something up right away because I get asked this all the time. Is the Essential Message just like an elevator pitch? The answer is NO!!!
Elevator pitches are boring, 30-second summaries that you have to memorize, rehearse and spit out without thinking. As a result, elevator pitches end up being one-way communications that don't really engage anyone.
Your Essential Message, on the other hand, is the most compelling thing about you and your business.
It's the one thing that sets you apart from your competition. It's the very core of the value you create. It isn't just what you do; it's how you do it and why.
For individuals, your Essential Message is about being passionate about your purpose; and purposeful about your passion. It's about not having to work another day of your life. It's about finding meaning in your life's work. It's about the special way you make the world a better place.
For start-ups and larger organizations, it's about your mission. No, not the one you drafted using generic language from a textbook -- I'm talking about the real mission that touches both hearts and minds; that creates and attracts evangelists, investors, strategic partners and customers. For start-ups and larger organizations, The Essential Message creates a more cohesive workforce, stronger brand equity, greater sales effectiveness and the ability to outperform the market in revenue, market share and profitability.
It's your authentic competitive advantage...
Are you ready to start working on your Essential Message? I hope so, because it just might be the most rewarding thing you've ever done.
Essentially yours,
P.S. I created a free download for you, called 'Ten Places To Look For Your Differentiation!' To get this free download, simply click on this link. And if you have a friend or associate that you think would also appreciate learning more about their authentic competitive advantage, feel free to forward this link so they can subscribe to Essential Messages as well!
Who is Michel Neray and What's The Essential Message?
The Essential Message is like a unique selling proposition on steroids! Clients routinely double, triple or even quadruple marketing and sales results. How? First we help our clients discover their strongest differentiation in the market, and then we communicate it in the most compelling way.
More than just higher sales, (as if that weren't enough), coaching clients and event participants tell us it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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Concentric Strategies Inc. 416.534.4766 theManager@EssentialMessage.com
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