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What's the difference between an elevator pitch and your Essential Message?
I might as well clear something up right away because I get asked this all the time. Is the Essential Message just like an elevator pitch? The answer is NO!!!
Elevator pitches are boring, 30-second summaries that you have to memorize, rehearse and spit out without thinking. As a result, elevator pitches end up being one-way communications that don't really engage anyone.
Your Essential Message, on the other hand, is the most compelling thing about you and your business.
It's the one thing that sets you apart from your competition. It's the very core of the value you create. It isn't just what you do; it's how you do it and why.
For individuals, your Essential Message is about being passionate about your purpose; and purposeful about your passion. It's about not having to work another day of your life. It's about finding meaning in your life's work. It's about the special way you make the world a better place. It's about your greatest value.
For start-ups and larger organizations, it's about your mission. No, not the one you drafted using generic language from a textbook -- I'm talking about the real mission that touches both hearts and minds; that creates and attracts evangelists, investors, strategic partners and customers; and again, that leverages your greatest value. For start-ups and larger organizations, The Essential Message creates a more cohesive workforce, stronger brand equity, greater sales effectiveness and the ability to outperform the market in revenue, market share and profitability.
Are you ready to start working on your Essential Message? I hope so, because it just might be the most rewarding thing you've ever done.
Essentially yours,
P.S. If you have an associate or if you know a business that you think would benefit from discovering greatest value, feel free to forward this link so they can subscribe to Essential Messages as well!
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About Michel Neray and The Essential Message
Michel Neray has a science undergraduate degree from the University of Waterloo, a third-degree black belt in Karate and an MBA from McGill University. He’s married with three children, two dogs, two canoes and one motorcycle.
He also has a science undergraduate degree from the University of Waterloo and an MBA from McGill University -- and over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive.
Michel founded The Essential Message and created the Greatest Value Discovery Process to help businesses surface their greatest value. And while it's true his clients routinely double, triple or even quadruple results, the tools and processes he created have proven even more powerful for creative problem solving in a wide range of complex strategic issues, and for helping his corporate clients achieve greater employee motivation, engagement, teamwork and resilience.
Very cool.
To inquire about getting Michel to facilitate a workshop for your company, or about booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com or www.neray.com
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