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E-ssential
Message # 012:
How (not) to hand out your business cards at networking events.
You must have seen this a hundred times: you go to a lunch or dinner networking event, and as people sit down at your table, they pass their business cards around as if they were dealing a deck of playing cards.
You've probably done the same thing yourself.
Then after the event, everyone heads back to the office with a stack of cards that go straight to the telemarketer or the 'trash'. In fact, that's what happens to most people's cards -- including yours.
Here's how to avoid that awful fate.
Next time you go to a networking event, hold onto your business cards and say this:
"You might have noticed I didn't pass around my business cards. Let me tell you a bit about what I do first. Then, if you think there's a fit with what you do, I'd be more than happy to give you my card. And I'll do the same for you -- I'll ask for your card if I think I could use your service or if I think I can refer some business to you."
Now, after that little intro, you had better make a sincere effort to help those people sitting around the table. After all, that's what you just asked them to do for you.
People who have done The Essential Message Workshop will see right away that it uses the same approach as The Essential Message itself. It breaks the brain pattern, it engages the listener, and builds trust by including their interests.
And it works!
FYI:
If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking me to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.
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