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E-ssential
Message # 017:
What doesn't kill you makes your Essential Message
stronger.
You wouldn't think that talking about your biggest failures is a good way to demonstrate your Essential Message, but that's exactly what I'd like you to consider. And if you're struggling with the balance between your strengths and vulnerabilities in leadership, this might be especially helpful to you right now.
Last year, I gave a speech to a very important audience. It didn't go well. In fact, I bombed.
I thought the audience wanted a 'traditional' style of keynote, so that's what I tried to give them. My first mistake of course was thinking that there is such a thing as a traditional style of keynote. My second mistake was trying to retrofit my material and my style to fit it. The result made it (painfully) clear what my strengths are -- I have a facilitative style of keynote that gets the audience to work through their unique challenges and make positive changes that last long after the speech has ended.
And that's what my audiences and clients really love about what I do! (The testimonials I received since that experience prove it. Yes, please look at them here.)
Maybe your failures gave you the single most important insight that makes you so good at what you do today? Or maybe they gave you the incentive to create an entirely new career or business and the passion you bring to it?
It takes courage and humility to talk about your failures. It shows honesty. It demonstrates hard earned expertise and wisdom when you clearly point to the lessons learned. And, it establishes credibility when explain how it has helped you shape the work you do today into your best ever.
Courage, humility, honesty, expertise and credibility -- those are pretty good qualities that anyone would want in their Essential Message.
Wouldn't you?
FYI:
If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking me to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.
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