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E-ssential
Message # 024:
Don't just sit there...
This is a special E-ssential Message. Here we are at issue #24 on August 24, (and it was my birthday yesterday.) And if it's true that good ideas are a dime a dozen, by my calculation you've had at least 20 cents of good ideas and strategies through this newsletter.
Yes, 20 cents is about right. You see, one thing I have learned from delivering keynotes and workshops is this: ideas and strategies are only valuable when you put them into practice.
That's why I'm giving you the special 'key' so you can open and review all 24 E-ssential Messages to date. Even if you find just one E-ssential Message that you can use to increase sales right away, it'll be worthwhile.
Maybe re-reading E-ssental Message #023 will help you create your own wedge product -- a lower risk, lower cost option that gives your future client or customer an easier way to start a business relationship with you. Or maybe you missed E-ssential Message #001 where I suggested a simple change in how you introduce yourself at a networking event, so you get more people intersted in what you do and more requests for your business card. (Several people gave me feedback that it really works!) Or maybe E-ssential Message #019 will help you write a postioning statement that truly puts a spotlight on your service or product in a way that you've never been able to before.
Remember, it matters less which one you choose; what matters more is what you do with it.
So here's the special 'key' to the archive of E-ssential Messages. The last three numbers in the E-ssential Message url go from 001 to 024. Simply start at www.EssentialMessage.com/essentialmessages/EM001.html and work your way up by changing the number before '.html'.
And when you find the one you're going to use, by all means let me know. I'd love to hear how you turn this 20 cent review into something far more valuable for yourself -- and your business.
FYI:
If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking me to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.
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