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E-ssential
Message # 025:
Your New (School) Year's Resolution?
A couple of months ago, Robert Middleton (author of The InfoGuru Marketing Manual) said:
"I've discovered over the years that virtually any marketing strategy can work brilliantly *if* you have the right marketing message. This is the big key to everything."
Now it may seem awfully self-serving for me to put that quote in my newsletter, but before you get too skeptical, think about the simplicity and the power behind that statement. While most businesses are chasing different and more 'sophisticated' sales and marketing strategies, the 'big key to everything' is how you articulate who you are, what you do, and the true value that you offer to your customers.
Why wait for January to make important changes? A new school year represents a new beginning and a fresh start. There's no better time to get serious and develop a marketing message for your product or service that's clear, concise and compelling.
Make your New (school) Year's resolution now!
PS:
Speaking of back-to-school, here's an invitation to sit in on
a FREE
teleclass I'll be hosting with Fabienne
Fredrickson. Fabienne is founder of The Client Attraction
System™ and www.clientattraction.com.
Click
here for more details.
FYI:
If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking me to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.
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