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E-ssential
Message # 040:
5 Things Bruce Springsteen Can Teach You About Your Essential Message
1. Tramps like us, baby we were born to run (Born to Run, 1975): Knowing who you are and what you were born to do is at the core of your Essential Message. Do you know what you were born to do?
2. You can't start a fire without a spark (Dancing in the Dark, 1984): Let them see the glint in your eye, the passion in your heart and the spark that will fire up a great conversation. If your spark is smothered, unsmother it.
3. Everybody's got a hungry heart (Hungry Heart, 1980): Everyone has unfulfilled dreams, hopes, desires and goals -- how are you going to help accomplish them?
4. At the end of every hard earned day people find some reason to believe (Reason to Believe, 1982): At the end of the day, people will believe what they want to believe for their own personal reasons. Don't let that get in your way.
5. So walk tall, or baby don't walk at all (New York City Serenade, 1973): No one does what you do. And, as Bruce Springsteen said in 'Leap of Faith' (1992), It takes a leap of faith to get things going/It takes a leap of faith you gotta show some guts.
Now get out there and do it!
(grin)
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FYI
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If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking me to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.
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