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E-ssential
Message # 049:
How Bold & Outlandish Should You Be?
Mark Levy is both funny and brilliant. On the free telelcass I hosted last week in which I interviewed him, he told us how he helps his clients increase their fees by up to 2,000%
Yes, you read that right: 2,000%
Judging from the wildly positive feedback I got after the call, everybody took away a major gem (or two or three or four...) to help them build their business. When I sat back and went over everything in my head, I was able to pick out what I felt were two absolutely crucial points:
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Figure out what makes you so great at what you do.
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Build on it in the boldest and most outlandish way possible.
Step 1 is crucial, but unfortunately most people in business and sales skip it. (Coincidentally, figuring out what makes you so great at what you do is the focus of my next public workshop. Click on 'What Drives You Crazy Makes You Great!' for more information on that.)
Once you figure that out, step 2 is where you can start to have fun with it and leverage it into big money. Mark told us about one of his clients who goes to tradeshows and looks for company booths that have little or no traffic. He walks up to the most senior person there and absolutely embarrasses them by telling them what a crappy job they're doing. He then offers to demonstrate how he can attract hundreds of people to the booth -- right then and there.
In other words, he doesn't just send a letter to the marketing department and claim he can do it, he actually does it -- and then offers to do it all day for a hefty, but clearly justifiable, fee.
Of course, it takes guts to do something like that, and that's precisely the point -- when you really know what you're great at and why you're so great at it, you have the confidence to be bold and outlandish. (Yes, that's another subliminal reminder for the upcoming workshop, 'What Drives You Crazy Makes You Great!')
Check out Mark's website for more examples of how his clients turn bold and outlandish behavior into big business. And when you've done that, start thinking about what you have the guts to do to increase your rates by up to 2,000%
P.S. Soooooo many listeners asked me to get Mark back for another teleclass that I invited him for January. Check the calendar for that and other upcoming free teleclasses!
FYI
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If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking me to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.
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