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E-ssential Message # 052:
Five Questions Ken Asked Me...

Just as I was pulling together my thoughts for this week's E-ssential Message, I remembered that last week I was interviewed by Ken Schafer, of OneDegree.ca, a site that serves as a central gathering place for Canadian Online Marketers.

And that's when I realized I had already written the newsletter. If you're neither Canadian nor an online marketer, don't be fooled -- the questions are just as relevant for consultants, coaches, contractors, public speakers, advisors, independent service professionals and free agents of all stripes.

Here's what Ken asked me:

  1. What do you mean by "Essential Message"?
  2. Has the Internet changed the importance of having an Essential Message?
  3. What is the value of an Essential Message for free agents?
  4. How important has the Internet been in the success of your business?
  5. What’s one thing that readers can do to start developing their own Essential Message?

The answers may surprise you, like when I say, 'Here is where independent professionals have a huge advantage over large corporations...'

Interested? For the complete interview, click here. And while you're clicking around, don't miss the free teleclass this Thursday, where I get to interview one of the most fascinating people in the world, and you get to join in the conversation! (Yes, it's a crazy, mixed up world...)

Cheers,

Free Telelclass. Click hereHow to create a brandable framework of what you do! Click here...Join The Bull Pen. Exclusively for consultants and advisors. Click here...
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FYI :
If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking me to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.

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