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Essential Message # 057:
When does the right to brag become an obligation?
We recently tripled the response rates one client had been getting from their email campaigns, and increased the response rates from their direct mail pieces by 500%.
We helped another client get all 22 of their offices around the world to rally around a single, compelling corporate position -- something they had tried to do but were unable to achieve in their entire 16-year history.
We also helped one of our strategic partners get more than five times the sales compared to what they got from their other partners, despite the fact we were using a list 1/10th the size. (You can do the math.)
If you get results like these for your clients, you don't just have the right to brag about them to potential clients, you have an obligation.
Why? Because telling people about those results isn't bragging. It's not even selling... It's helping.
What results have you achieved for past and existing clients that your next client would find helpful?
Who is Michel Neray and What's The Essential Message?
The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.
Clients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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Concentric Strategies Inc. 416.534.4766
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