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E-ssential Message # 058: Create your Essential Message 'on Purpose'... Regardless of what you do or what line of work you are in, your underlying intention or purpose influences your every action -- and every result. In Dan Sullivan and Catherine Nomura's book, The Laws of Lifetime Growth, one of the ten laws of lifetime growth is 'Always Make Your Purpose Bigger Than Your Money'. 'Purpose finds opportunity', the authors write. And, in example after example, they show how 'money in support of purpose helps create sustainable long-term growth.' Yes, you can create a clever sales pitch, but without real purpose it can't possibly reflect your true passion and drive. When you create your Essential Message 'on purpose', however, it doesn't just attract clients, partners and friends -- it enrolls them. What's your purpose?

About Michel Neray & The Essential Message: If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking Michel to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.

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