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E-ssential
Message # 059:
A simple (and disarmingly honest) sales 'technique'
Many sales experts advise you to build your case for your product or service before revealing that your true intention is to ask for the sale. The problem with that is after doing this a few times, people might start feeling manipulated. And, they'll be wondering more about what you're leading up to, than about how your product or service might be of value to them.
In that kind of situation, it's far better to state your intention up front, and reveal your bias right right away.
And so I am going to start this newsletter the way most people end theirs -- by declaring up front that I hope you buy my latest eLearning Thinking Tool & Workbook, The Non-Writer's Big, Little Helper -- 5 Steps to Writing a More Compelling article, ezine, blog entry or newsletter.
As the author, I'm not even going to try to hide my bias -- I genuinely believe that if you do any kind of writing, (or want to), you will find this eLearning product one of the most valuable tools and resources you've ever tried!
At the least, you owe it to yourself to click on the image and check it out. Why? Because one of the best ways to build your brand and publicize your products and services is by writing articles, blogs and newsletters. What's more, writing helps you get (even) better at communicating what you do because it forces you to clarify the value you offer your clients.
But if you're like many people, (even experienced writers), writing is just plain hard! That's why I wrote The Non-Writer's Big, Little Helper. By the time you finish working through it you'll have an honest-to-goodness professional article you can submit for publication... or a newsletter you can send to your clients... or a clear, concise and absolutely compelling recommendation or proposal.
So let's review the two lessons from this E-ssential Message...
1. If you genuinely believe you have a product or service worth buying, it's far better to be open and honest about it than trying to hide it in a manipulative sales technique.
2. If you want an incredibly valuable, remarkably simple resource for turning out better, more compelling articles, blogs and newsletters, then you owe it to yourself to take a close look at The Non-Writer's Big, Little Helper. (grin)
Cheers!
About Michel Neray & The Essential Message:
If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking Michel to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.
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