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E-ssential
Message # 064:
Read minds and avoid crashing
"Watch this," I told my wife as we were driving down the highway a few years ago. "That guy in the next lane is going to change lanes without signaling."
Sure enough, less than a second later the driver of the car switched lanes right in front of us. He didn't use his indicator and he didn't look in his mirror -- let alone do a shoulder check. Because I anticipated his actions, I was able to stay out of his way and avoid an accident.
My wife thinks I can read the minds of other drivers -- but it's really because I have trained myself to read the little clues that tell me what other drivers are thinking of doing next.
Last week, that skill saved my life.
The day I picked up my new motorcycle, a car next to me changed lanes without signalling. The driver forced me off the road, but it could have been much worse if I hadn't been paying attention to what he was thinking of doing before he did it.
So what does this have to do with your Essential Message?
If you already know how to drive defensively, you can use the same 'brain muscle' to make your communications more powerful.
In the 'olden days', communications professionals called it 'active listening'. In the Essential Message program, we call it 'speaking directly to the other person's inner voice'.
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| NEW!!! Want to master the art and science of reading your customers' minds? Click here. |
Only by speaking to the other person's inner voice can you address his or her true concerns, objections, skepticisms and needs -- and avoid having a crash ending to what could have been a great sales conversation.
So the next time you're having a conversation with someone, tune in to what might be going through the other person's mind. With a little practice, you'll be able to hear the little voice in the back of the other person's head as clearly as you hear the words coming out of his or her mouth.
Not only will it help you communicate more powerfully, build your business and attract new clients... it just might save your life too!
Who is Michel Neray and What's The Essential Message?
The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.
Clients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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