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E-ssential
Message # 065:
One thought marketing.
"Sometimes I feel as though I am standing at the graveside of a well-loved friend called advertising," Maurice Saatchi said in a recent article (Financial Times registration required) and speech that he delivered in Cannes, France.
After 40 years of breakthrough advertising, his current view is that "the success of brands and companies in the future would rest on their ability to distill their values to the least possible number of words."
Mr. Saatchi goes on to say in a related online interview that "The strongest brands are defined by their ownership of one thought."
Hmmm, sounds a lot like the Essential Message.
So take a minute out of your day right now and answer this question for yourself:
What is the one thought you'd like people to have in their minds when they hear your name or your company name?
It's not your positioning statement. It's not your elevator pitch. And it's certainly not a summary of all the services, features and benefits you offer. It's your Essential Message -- and it's key to your success, both personally and professionally.
Now, that's a thought!
P.S. Click on 1thoughtbranding.com or 1thoughtmarketing.com and see where it takes you.
About Michel Neray and The Essential Message:
If you're a consultant, advisor, independent professional or emerging company who is tired of pushing so hard to get sales – and you're ready to learn a better way to differentiate, position and brand yourself, we can help. As expert copywriters, we can help you get the clarity you need and the business you want. That's what the Essential Message is all about. For information about our workshops, coaching, copywriting and consulting services, or booking Michel to speak at your event, please call 416 534-4766 or link to www.EssentialMessage.com.
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