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E-ssential
Message # 074:
From abundance mentality to abundance reality.
Having an abundance mentality is definitely a good thing -- it helps you stay positive and find opportunity where others may only see obstacles and challenges.
But too much of this good thing can spread you out too thin across too many services and too many markets. That became abundantly clear on a teleclass I hosted in which some of the participants felt they could do, well, everything!
The fact is, there is abundance all around us -- except when it comes to your time, energy and marketing budget.
That's why being able to define your differentiating strengths and the people you offer them to are essential elements of your Essential Message -- whether you run a large, multi-national corporation or an independent consultancy.
The quickest path from abundance mentality to abundance reality is through clarity and focus -- being clear, compelling and concise about what you do that's different, why it's so great and who will be most interested in it.
What are you doing to get clarity and focus?
Who is Michel Neray and What's The Essential Message?
The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.
Clients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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