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E-ssential
Message # 077:
A tale of two stories.
In the classic story by Charles Dickens, 'A Tales of Two Cities', one of the lead characters is an English barrister with questionable ethics. Through his love for a young woman, he is inspired to lead a better life. Her father had been deeply transformed by his imprisonment and has to be coaxed back into a normal life. In the end, the barrister sacrifices his own life in order to re-unite her with her lover. 
All this against the backdrop of the French revolution, showing the brutality, senselessness and desperate conditions of the times.
Replace the English Barrister with a white diamond smuggler with questionable ethics; replace the young woman with an attractive American journalist; replace the transformed father with a boy soldier who was brainwashed to kill; replace the French revolution with the civil war in Sierra Leone.... and you have Blood Diamond.
When Danny Archer (Leonardo DiCaprio) was talking on his satellite phone at the end of the movie, I fully expected his last breaths to be, "It is a far, far better thing that I do, than I have ever done. It is a far, far better rest that I go to, than I have ever known."
After watching the movie, (which I highly recommend even if you know the ending), I couldn't help but think of the classic novel and see the fundamental similarities between the two.
And yet, they could hardly be more different.
You might have noticed there are fundamental stories that get told and re-told in different ways from ancient myth to modern film. It's like that in business too.
At the most fundamental levels, we all help our clients and customers accomplish the same things -- increase sales, lower costs, increase customer loyalty, increase productivity, or on a personal level, lead fuller, happier lives... but it’s how we do those things and how we wrap our story around it that sets us apart.
What's your story?
P.S. Are you interested in finding out more about what sets you apart? Click on the link for information on how you can participate in a free interactive teleclass.
Who is Michel Neray and What's The Essential Message?
The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.
Clients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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