| Speaking | Testimonials | Publications |
E-ssential
Message # 080:
Did the ancient Rabbis know The Essential Message?
For thousands of years, the story of the freeing of the Israelites from Egyption slavery has been told in Jewish homes all over the world. This tradition is carefully described in the Passover Haggadah -- the book that explains everything from the meaning of the holiday symbols to why unleavened bread (matzoh) is eaten to how the story should be told to children.
The Torah itself speaks of four types of children: one is wise, one is contrary, one is simple, and one does not know how to ask. The Haggadah instructs us to tell the story differently in order to communicate the significance of the event in the most powerful and compelling way to each child.
The Rabbis knew that while there was a single truth, there was no single way to communicate it. I'm quite certain those same Rabbis would have understood why elevator pitches don't work today, and they would have advised us to develop a style of communicating that recognizes the individual needs, interests and personalities of different people -- whether they're family members, co-workers, clients or prospects.
Maybe The Essential Message is nothing new after all...
Chag Sameach -- Happy Passover to all our Jewish friends and to freedom-loving people everywhere.
Who is Michel Neray and What's The Essential Message?
The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.
Clients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
© Copyright
Concentric Strategies Inc. 416.534.4766
theManager@EssentialMessage.com
® The Essential Message is a registered trademark of Concentric Strategies Inc. Yes, please
copy or forward this newsletter with copyright and
contact information on all copies.