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E-ssential
Message # 083:
What's invisible to you may be most valuable to others...
You've got to be pretty special to make it to the cover of Rolling Stone magazine.
According to the cover story, Amy Winehouse's 'stylized collection of R&B throwbacks that sound like a British hip-hop brat's interpretation of Sixties Motown soul in the best possible way, gave Winehouse the highest-charting U.S. debut ever by a British female.'
It goes on to say; 'Those who have only heard her voice express shock upon seeing the body that produces it: The sultry, crackly, world-weary howl that sounds like the ghost of Sarah Vaughn comes from a pint-size Jewish girl from North London, world-weary though she may be.
But what really caught my eye in the article was Amy's own admission that she couldn't believe it when a friend in the music business had seen one of her earliest perfomances in England and offered to hook her up with some studio time to record some demos.
"I didn't believe he'd actually let me do it," she says. "I was like, 'What's in it for you?" I just don't get why he would be so willing to help me. Because I didn't think it was special to be able to sing."
Not anything special? That's something I hear a lot from members of the Bull Pen -- who all have their own special expertise, skill or way of doing things, but it comes so naturally, so effortlessly, it's obvious to everyone but themselves.
Is it possible that you have your own special expertise, skill or way of doing things that comes so naturally and so effortlessly, it's obvious to everyone but you?
Do you think it might be worth finding out what it is?
Who is Michel Neray and What's The Essential Message?
The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.
Clients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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