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E-ssential
Message # 086:
Are you focused on where you're going or
are you going where you're focused?
Last week I tested my riding skills on the race track. The two pictures above are of me at two different corners. In one corner, my eyes are focused on the pylon right in front of me. In the other corner, I'm looking way ahead to the next corner -- where I want my bike to go.
Can you guess at which corner I rode off the track?
On the track as in life, business and in every sales conversation, it's true that you have to constantly scan the road immediately ahead for bumps, ripples, cracks, challenges and sales objections.
Handle them, but don't focus on them.
The key to staying on track is to get your eyes, your shoulders and
your entire body pointed in the direction you want to go -- not at the exit of the turn or the middle, but right at the entrance.
The track has taught me to look way ahead and focus on where I want to go -- one corner at a time, one lap at a time, one race at a time, one lifetime goal at a time...
What are you focused on?
Sincerely,
Who is Michel Neray and What's The Essential Message?
The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.
Clients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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