| Speaking | Testimonials | Publications |
E-ssential
Message # 096:
Testimonials -- who really benefits?
Most people would agree that testimonials are good for business -- they show other potential clients that you have a track record at getting results. But if you think your clients are doing you the favor by giving you a testimonial, read on.
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By giving you a testimonial, you are helping your clients reflect on the value they have received from your product or service, and articulate it in concrete terms for themselves. This helps them consciously realize the improvement in their life and/or business and it gives them a new baseline for further improvement.
In other words, it accelerates the progress that they themselves are looking for.
It may be counter-intuitive, especially if you’ve always thought of testimonials as self-serving: by getting your client to give you a testimonial, it benefits him or her at least as much as it benefits you -- even when client confidentiality restricts you from publishing the names.
That's why you can't simply leave testimonials to chance, or the whim of your clients who 'graciously' agree to give you an endorsement. The testimonial process must be a deliberate part of the service you provide -- genuinely motivated to help your clients, with specific questions that help you dig deep enough to uncover hidden value.
So do your clients a favor -- ask for testimonials!
Who is Michel Neray and What's The Essential Message?
The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.
Clients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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