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Essential Message # 100:

Prolific Power.

Some of the most successful artists in history have also been the most prolific. Paul McCartney and John Lennon are reported to have written hundreds of songs between 1957 and 1963 before Beatlemania took off.

At his peak, Vincent Van Gogh completed a new canvas every thirty-six hours. Given that Hank Williams wrote enough material to fill a ten-CD box set, it's sometimes hard to believe he died at the young age of twenty-nine. Bruce Springsteen was known to write another song in the time it took his band members to go for a smoke break.

English writer Graham Greene was best known as a novelist, but also created a sizable library of short stories, plays, screenplays, travel writing and criticism. What's perhaps most fascinating about Graham is that he only demanded 500 words of himself each day.

When Hemingway lived in Key West, Florida, he would 'reward' himself for just a few pages of early morning 'work' by playing the rest of the day marlin fishing. Stephen King is also a fan of incremental writing, and has used this technique to amass a library of forty books, (so far) -- not to mention his poems, novellas, movies, short stories and essays.

This is not Michel Neray

Ernest Hemingway; Michelangelo; Bruce Springsteen; Graham Greene; Vincent van Gogh
Stephen King; Ira and George Gershwin; Hank Williams; Paul McCartney; John Lennon

(In case you were wondering, six of the top twenty most prolific
authors are women, but I had a harder time finding pictures.)

While there are exceptions to the rule -- for example, one of the greatest painters of the Dutch Golden Age, Jan Vermeer, has only thirty-five paintings to his name -- there seems to be an undeniable link between the quantity and quality of output.

This Essential Message marks my 100th newsletter. I have also created ten e-workbooks which are for sale as eLearning products, plus four more that are available only to Bull Pen members; I have written ten articles which have been reprinted in other magazines, I co-authored or was a contributing author in four books, one of which made it to Jack Canfield’s Achiever’s Recommended Reading List, and I have delivered my keynote speeches on business differentiation and personal branding for several dozen different clients and audiences.

There is no way I could have created such a body of work were I not passionate about helping companies and individuals discover their true differentiation and then communicating it in the most compelling way.

And that leads me to believe that the right question we should be asking ourselves is not, 'what am I most passionate about?' It's, 'in what ways am I most prolific?'

In what ways are you prolific?

Essentially yours,


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Who is Michel Neray and What's The Essential Message?

The Essential Message is about discovering your true differentiation and then learning how to communicate it in the most compelling way. But higher sales, greater alignment of sales and marketing and a stronger brand position aren't the only reasons why so many independent professionals, entrepreneurs and emerging companies rave about The Essential Message.

Michel Neray, founder of The Essential MessageClients also say that one of the biggest advantages of the Essential Message approach is how it helps them gain the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference – as companies and as individuals.

The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)

For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.

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