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Essential Message # 105:
In any country, any language... and any economy.
Everywhere I go in the world, it seems, the big news is the economy.
In Iran where I am speaking this week, people are just as concerned as everywhere else about what the economic future might bring.
But think for a minute about what it means to be doing business in an economic downturn; it simply means that demand shrinks for the same level of supply.
That's not very different than the situation you might face when more and more competitors are attracted to a profitable market -- and supply outstrips demand.
Taking a break from the dreaded economic crisis to enjoy 'hubble bubble' at a cafe in Iran with friends... So instead of asking yourself 'how do I deal with an economic downturn', ask yourself, 'how can I differentiate my business and communicate my message to potential customers in an increasingly crowded market?'
Isn't that what you have to do continuously regardless of the economy?
Now re-read the last Essential Message and repeat after me; 'I am not the economy, I am not the economy, I am not the econo...'
Essentially yours,
Who is Michel Neray and What's The Essential Message?
The Essential Message is like a unique selling proposition on steroids! Clients routinely double, triple or even quadruple marketing and sales results. How? First we help our clients discover their strongest differentiation in the market, and then we communicate it in the most compelling way.
More than just higher sales, (as if that weren't enough), coaching clients and event participants tell us it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.
The Essential Message was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, a tradeshow pitchman and a senior sales and marketing executive. (He also rides motorcycles, does whitewater canoeing, and has his 2nd degree black belt in karate.)
For information about our corporate facilitation, copywriting and consulting services, or booking Michel to speak at your conference, please call 416 534-4766 or link to www.EssentialMessage.com.
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