facilitated by Essential Message Founder Michel Neray, exclusively for Adela Rubio’s Conscious Business Network

March 30, April 6, 13 & 20, 2010
1:00-4:00 pm EST

Imagine having great clarity about what you do better than anyone else, and what makes you different/better than everyone else in your field?

Smart, successful independent professionals know that if they want to stand out from the crowd and stay ahead of the game — especially in this economy — they have to get deeper and clearer about their differentiation and strongest position in the market than they ever have before.

The hardest part about selling, branding or marketing is discovering your ‘authentic competitive advantage’. It’s also the most important part – and that’s exactly the part we focus on with the discovery exercises in the Essential Message Intensive.

If you are a solopreneur, independent professional (a coach, consultant, speaker, trainer, real estate agent, accountant, financial advisor, etc.)  or the principal of a small business, the Essential Message Intensive helps you, along with a small group of other like-minded professionals, dig deeper and get clearer about your differentiation and strongest position in the market than you ever have before.

You get:

• Your strongest, most differentiating position in your market — the foundational platform of your authentic brand.
• Your positioning statement that highlights your greatest advantage.
• A complete and compelling first draft of your positioning copy that you can use on your website home page or brochure.
• A conversational way to answer the question, ‘what do you do?’ that engages people right away and gets them wanting to learn more.
• Plus 30 days membership in the Bull Pen at no extra charge, with full access to all Essential Message eWorkbooks, Bull Pen Mastermind Calls and 5 years worth of teleclasses!
• Some people may also develop new business names, services and taglines.

In some cases people double, triple or quadruple their sales results, but even more importantly, the feedback people usually give after going through the process is that for the first time in their lives they have clarity around who they are, what they do and the true value they offer their customers and clients. That has a huge effect, not just on their business, but on their personal life as well — their confidence and self esteem.

If you’re still wondering if this is right for you, consider these three questions:

1. When somebody asks you what you do how comfortable are you in the way that you describe your business?
2. Do you truly know what differentiates your business in the market?
3. If you knew your authentic competitive advantage, what difference would that make in your life and business?

This Essential Message Group Virtual Intensive is limited to just 6 people,
so reserve your spot before it fills up!

City/Date	Facilitated By	Format	Regular Rate	Super Early Bird SAVE up to $300	Reserve Your Spot Today!
Virtual Intensive March 30, April 6, 13 & 20 at 1-4pm EST	Michel Neray, Adela Rubio	4-session program limited to 6 people	$2,495 USD	Only $2,195 before March 23, 2010

Michel Neray is the founder and Chief Differentiation Officer of The Essential Message®. Since 2003, Michel has helped thousands of independent professionals and growing corporations discover and communicate their authentic competitive advantage.

That’s how Michel has helped thousands of independent professionals, entrepreneurs and growing corporations double, triple and even quadruple results (without manipulative sales techniques.)

Michel has a science undergraduate degree from the University of Waterloo and an MBA from McGill University. He also has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive.

Michel co-authored “The Great Crossover: Personal Confidence in the Age of the Microchip”, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, “Everything Starts With A Conversation” was selected as the lead for the book, “Sales Gurus Speak Out” and re-published in 2008 for ‘Awakening The Workplace Volume 3′.

He is also a co-author of “In the Company of Leaders” (2008) with 40 top North American leadership experts and authors.

Adela Rubio is a Conscious Business Mentor™ who co-creates dynamic conscious business models for clients frustrated with aligning their meaning, message and market into a profitable and purpose-driven business.

Her clients are conscious business entrepreneurs eager to partner on dynamic strategies to create a breakthrough business. Adela helps them design and implement a conscious business model that incorporates coaching intensives and joint venture partnerships that leverage talents, time, and technology.

Adela believes that community, creativity and conscious connection are key to an evolutionary business!

Mini FAQ

Q. How do the virtual programs work?
A. Virtual programs are delivered via videoconference…so you need a headset and webcam. This is very, very cool — much better than a teleclass! It’s like we’re all in the same room (except we’re sitting at our desks). You will be able to see your consoachant and all the other participants (if in a group program). We use the most state-of-the-art video conferencing platform (it’s expensive for us, but not for you — there’s no extra software for you to download or buy.) You’ll be sent a link to log in to the conference, and a password if applicable.

Q. What’s ‘consoaching’?
A. A ‘pure’ coach is trained to help you find the answers yourself, but will never offer advice. While this is extremely valuable in many situations, it can also be frustating for the client when a transfer of knowledge is what’s needed. Pure consulting is limited because consultants come up with the answers (usually at a high price) with no skills transfer and no accountability. Consoaching is a blend between the two extremes.

Q. What forms of payment can I use?
A. You may pay using any of the following payment options. All payments are processed through Worldpay, offering the highest levels of security and encryption available. For more information about our e-commerce partners, please feel free to link to our partners page.

You may also pay with PayPal, either with your PayPal account or with a credit card. Note, you do not need a PayPal account to pay by credit card through PayPal.

Q. What are your refund and cancellation policies?
A. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. Our programs have a 100% satisfaction guarantee: if you attend all the sessions in full and do your homework, and you don’t believe you got value out of the program, just write a letter outlining your reasons and we will refund all your money. Yes, it’s that simple!

Q. I have a question not answered here — what should I do?
A. We welcome all questions, no matter how frequently or infrequently they get asked. Simply contact us and we’ll get back to you right away!