Everything Starts With A Conversation
(including your next sale!)
with Michel Neray, Chief Differentiation Officer of The Essential Message
Wednesday, September 29, 2010
3:00-4:00 pm EST
8:00-9:00 pm GMT
Of course, everyone knows that all great sales and marketing focuses on the benefits, right? And the higher level the benefit is, the better.
There’s only one problem with that – it’s wrong.
Telling your prospects that you’ll help them – insert any high level benefit, like ‘make more money’, ‘increase productivity’, or ‘be a hero in your company’ – is usually as impactful, credible and differentiating as a politician saying he or she supports world peace.
That’s why this teleclass helps you sidestep the whole confusing thing about features and benefits, and instead helps you focus on what truly works: Impact Statements.
In this teleclass, Michel literally walks you through the steps you need to take in order to get on the path of simpler, more effective messaging.
You’ll learn:
- The three sides of every conversation.
- How to replace features and benefits with something far more powerful and useful.
- Two exercises you can do with your team or mastermind group.
- Simple segmentation for more effective messaging.
- And more!
If you are a coach, consultant, entrepreneur — or really, anyone who wants to truly engage people in conversation about what you do — then don’t miss this teleclass!
About Michel Neray
Michel Neray is the founder and Chief Differentiation Officer of The Essential Message. Since 2003, Michel has helped thousands of independent professionals and growing corporations discover and communicate their authentic competitive advantage.
That’s how Michel has helped thousands of independent professionals, entrepreneurs and growing corporations double, triple and even quadruple results, (without manipulative sales techniques.)
Michel has a science undergraduate degree from the University of Waterloo and an MBA from McGill University. He also has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive.
Michel co-authored “The Great Crossover: Personal Confidence in the Age of the Microchip”, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, “Everything Starts With A Conversation” was selected as the lead for the book, “Sales Gurus Speak Out” and re-published in 2008 for ‘Awakening The Workplace Volume 3′.
He is also a co-author of “In the Company of Leaders” (2008) with 40 top North American leadership experts and authors.
Teleclass | Regular Rate | Early Bird Rate until September 22, 2010 | Register |
|---|---|---|---|
I am NOT a Bull Pen Member | $47.77 USD | $17.77 | |
I AM a Bull Pen Member | FREE | FREE | |
Clicking on the 'register' button above will link you immediately to the registration form. The access and connection instructions will then be emailed to you. If you do not receive them, please contact us!
To register as a Bull Pen member, please log in using your username and password, then click on the 'register' button above. You will then be taken to your private Bull Pen Dashboard, where you can register securely via the link at the top of the page (we had to do this to keep non-members from registering... we are working on a more elegant solution!)
Not a Bull Pen member yet? Click here to join the Bull Pen.
This teleclass is part of a series of monthly teleclasses in which I interview some of the most interesting, fun and helpful people in the universe of interesting, fun, and helpful people!
Click here to see the entire line-up of 2010 teleclasses.
Want to be a guest? Contact us!
 | "Most teleseminars are a waste of 60 precious minutes. You've heard it all before. But Michel's Essential Message is in a different class altogether. Michel is an outstanding interviewer who digs the best out of his subjects. If you're looking to spend 60 minutes that will make years of difference, tune in." Tim Hurson Author of Think Better |
 | (Via Twitter) @EssentialMichel Your teleseminar “Landing Pages That Sell with Steve Slaunwhite” was simple, focused and brilliant. Jacques Werth Author of High Probability Selling |
