Previous Teleclasses
Recordings of all these teleclasses (plus ones dating back to 2005) are available to Bull Pen members at no charge. For more information about the Bull Pen, or to become a member, click here.
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2009 Teleclasses
 | January 28: Build Your Funnel, Build your Business! This teleclass is presented by Michel Neray, Founder of the Essential Message -- and it's the ultimate New Year planning tool!! Unlike a traditional sales funnel, the focus of The Essential Message Funnel allows you to map out all your products & services, sales activities, marketing materials and goals on a single page -- so you create the funnel that works for you, in a format you can refer back to all year to stay in track. That’s what makes this approach so useful. |
 | February 27: How To Get A Rush of Great, New, High Paying Clients To Hire You This Week... What if you could get a rush of new business, on demand, anytime you wanted? What if you knew where to reach people that want to hire you, so you could scoop up new clients everywhere you go? Better yet, how would you like to get 5-15 new clients this month...or even this week? Sound impossible? Click for more... |
 | March 25: Advanced Social Networking: How to Use The Top Two Online Social Networks - Facebook and Twitter - to Significantly Increase Your Profits! with Mari Smith Dubbed "the Pied Piper of the Online World" by FastCompany.com, Mari Smith is a Relationship Marketing Specialist and Social Media Business Coach. She helps entrepreneurs to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook and Twitter. Mari has a strong background in the world of relationships and internet technology, making social media her ideal arena. She is passionate about showing fellow professionals how to develop powerful profitable relationships using social media. Mari currently has well over 7,000 friends and fans on Facebook and a loyal following of over 16,000 members on Twitter! |
 | April 22: Learn 'Sales Telepathy' Sign up for this teleclass and get the eWorkbook at no extra charge! (A $22.22 value!!!) You’ll learn how to wrap your head around your customers’ needs and hot buttons, speak their language, and create powerful communication that makes them buy from you. I'll also show you how to use this incredible Essential Message eLearning tool to create a powerful sales letter in less than three minutes! |
 | May 27: Un-Marketing with Scott Stratten Scott is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That's UN-Marketing. His online viral movies have been seen over 60 million times and has generated massive profits and lists for himself and his clients. He was recently named the "Most Influential Person on Twitter" a social networking site with an estimated 4 million people. |
 | June 25: Landing Pages That Sell with Steve Slaunwhite If you sell something on the Internet, you've got a landing page. But do you know how to write your landing page so that it attracts the right kind of visitor and gets them to buy? That's what copywriting master Steve Slaunwhite will focus on in this teleclass. More than 100 F-500 companies, mid-sized businesses, and publishers have relied on his copywriting expertise for direct mail letters, email letters, ads, web pages and other marketing communications. Don't miss this teleclass. |
 | July 29: What's your Business DNA? What drives you to do what you do? Could it be that your path in life was mapped by your DNA? Even if you climbed Everest, survived cancer or overcame a childhood tragedy in your lifetime, could it be that your destiny in your chosen field was mapped out before you were born? In this special teleclass by Essential Message founder Michel Neray, you'll consider how your early mentors and the stories you grew up with about previous generations have influenced who you are and what your Essential Message is today. Be prepared to dig back in time -- this isn't like any marketing class you've ever taken... |
 | August 26: Principles Of Passion with Lolly Daskal What does it take to pursue a life of passion? What's the link between passion, purpose, success and leadership? What makes you feel like you're flying for days? What feeds you? What drives you? Who are you? What is passion all about anyway? If you have questions like this tugging at the back of your mind, and you're looking for insights into how you can get, make and attract more passion into your life, and your life's work, then you're going to love this teleclass. We're going to get up close and personal with Lolly Daskal, one of the Internet's most provocative thinkers (and most active Tweeters) in the area of passion, success and leadership. |
 | September 30: Identity, Essential Message and Genius I'm not the only one in the world who is driven to help companies and individuals discover their differentiation and authentic competitive advantage -- although I may be the only one to have named it your Essential Message. Larry Ackerman, founder of The Identity Circle, says we “cannot be anything we want to be;” but rather, that long term fulfillment comes when we live by the ‘identity code’ that defines our unique value-creating potential. Gerry Sindell developed the Endleofon Process to help his clients tap into their unique creative genius. In this teleclass, the three of us get together and hash out the importance of the work we do -- for our companies, our universe and you. |
 | November 27: Open Consoaching with Michel Neray If you've ever wondered what 'Consoaching' really is (or how to pronounce it) and how it can help you discover your Essential Message, this is your opportunity to find out! Michel is opening up the phone lines to offer his unique brand of coaching and consulting to everyone! Call in, speak up... ask him about your Essential Message! |
 | December 16: Think Better with Tim Hurson Think you think as well as you can? Think again. Regardless of your basic equipment you can learn to think better — more productively, more creatively, more effectively. In this Essential Message teleclass, Michel interviews speaker and author Tim Hurson about Productive Thinking — why it's important, how it works, and how to use it at work, at home, and at play. |
2008 Teleclasses
 | January 23: In Conversation with Jacques Werth, author of 'High Probability Selling' Stop wasting time with prospects who are unlikely to do business with you, and are merely "interested". Participate in this teleclass as Jacques Werth teaches you how to find and communicate effectively with the prospects most likely to buy from you. |
 | February 13: Learn 'Sales Telepathy', with Michel Neray, founder of The Essential Message Sign up for this teleclass and get the eLearning product at no extra charge! (A $22.22 value!!!) You’ll learn how to wrap your head around your customers’ needs and hot buttons, speak their language, and create powerful communication that makes them buy from you. I'll also show you how to use this incredible Essential Message eLearning tool to create a powerful sales letter in less than three minutes! |
 | March 19: 'Real Life Networking' with Randall Craig, author of 'Leaving The Mother Ship' and 'Personal Balance Sheet' This isn’t a “how to schmooze” session, but one that provides specific guidance on how to grow value and influence with others. Whether you are selling a product, a service, or yourself, the relationship will always cement the deal. In this teleclass, you'll learn a systematic process to develop and nurture relationships – and then how to close the sale. |
 | April 16: Overcoming the Fear of Self-Promotion with C.J. Hayden, author of 'Get Clients Now™' What is it that makes you hesitate to broadcast your accomplishments and capabilities? Is it merely that you were taught bragging is impolite, or is there something else going on? Reluctance to promote yourself holds you back from achieving personal fulfillment and financial success. You can vanquish this fear and learn to promote yourself effectively! A must teleclass for all independant professionals! |
 | May 21: Expansive Marketing, with Robert Middleton, Founder of ActionPlan.com We all know dozens of sales techniques, but these only go so far. What is even more important is who you are being when you are engaging in marketing and selling activities. This has nothing to do with positive thinking or other methods you may be familiar with. It's a process of inquiry into the inner working of your thoughts and beliefs than can provided transformational results! |
 | June 18: Got Testimonials? with Michel Neray, founder of The Essential Message Testimonials are one of the best ways to gain credibility and to market your business, plus they're free! So what's stopping you? In this special teleclass, I'll show you exactly why testimonials are so valuable, how to get them and how to use them to attract new business. (Hint: It's easier than you think!) |
 | July 23: Do you have a Sales Prevention Department? With Raymond Aaron Join Raymond Aaron and me as we talk about all the different ways that people actually prevent sales -- without even being aware of it! Raymond shares his hilarious examples he has uncovered that show how you can be your own worst enemy when it comes to sales. Then he'll also show you how to fire your Sales Prevention Manager, and change your subconscious sales prevention strategies into conscious sales promotion strategies. And as an added bonus, he'll teach you how to use his expert goal setting system to turn those strategies into results! Wow! |
 | August 13: Differentiation as the key to EVERYTHING! with Michel Neray, founder of The Essential Message In this teleclass, I'm going to show you how to use your differentiation to make more money, attract more clients and get all the great stuff that everybody says they want. Don't just listen in, get the most out of this teleclass by participating! As usual, I'll open the phone lines -- and the first person to speak up, gets coached! |
 | September 17: Four Paradoxes of Pricing for Profit with Marcia Yudkin There's more bad advice and more wrong-headed behavior out there on pricing than any other topic. In this teleclass, author, marketing consultant and copywriting coach Marcia Yudkin will reveal four non-intuitive principles of pricing (agreed upon by many highly experienced marketers), and offer insights into the psychology of pricing that will help you set fees wisely and understand customer feedback. |
 | October 22: Find Your Great Work with Michael Bungay Stanier How do you stop the busywork and focus on the work that really matters? Michael is the Senior Partner of Box of Crayons and the 2006 Canadian Coach of the Year. In this teleclass he will help you understand the difference between Good Work and Great Work, share the fundamental action you need to take to get more Great Work into your life, and explain a quick and easy tool to help you better understand the work that really matters most.... to you! |
 | November 19: Create a Lifestyle Business with Milana Leshinsky, author of 'Coaching Millions' Milana has taken everything that six and seven figure coaches know about running a successful business that lets them live the lifestyle they want. Then she distilled it down into a comprehensive step-by-step system to help millions of peoplelike you build a lifestyle business you've always wanted. Interested? To hear more, you'll just have to participate in this very special teleclass... |
 | December 17: Facebook Fortunes with Mari Smith According to Fast Company, Mari Smith is the Pied Piper of the online world. She's a veritable engine of personal branding and a relationship marketing whiz. In this teleclass, Mari is going to show you how to leverage Facebook -- home to 100 million active users and 250,000 new members joining every day -- to strategically grow your business in a way that you've never been able to before, and have even more time for the lifestyle you want than you've ever had before. Yes! |
2007 Teleclasses
 | January 16: In Conversation with Dan Seidman, author of 'Sales Autopsy' What can you learn from a collection of 600+ selling blunders (besides how to have a good laugh)? Whether you're a seasoned pro or you'd do anything to avoid making a sales call, you'll increase your brainpower and sales performance by discovering the strategies that has made Dan Seidman's book, Sales Autopsy, a #1 business best-seller with Barnes & Noble. |
 | February 20: In Conversation with Michel Neray, founder of The Essential Message Michel will begin the session by giving you an overview of the Essential Message approach. He'll then throw the session open to questions. (Can you say, 'free coaching?') Ask him how you can create your own Essential Message. Or, ask about The Essential Message Bull Pen Program. Or ask how what drives you crazy makes you great! It's all up to you... |
 | March 20: In Conversation with Ali Brown, The E-Zine Queen! Alexandria Brown, "The E-Zine Queen," helps entrepreneurs and small business owners create dynamic e-zines that attract new clients, build customer relationships, and increase sales. Alexandria has been named one of the "Top 10 Direct Marketers in the World" by Mark Victor Hansen & Associates. In this teleclass, she'll give you her best tips to build your e-zine list -- and your business! |
 | April 17 : In Conversation with Tom Antion -- Internet Marketing for Small Business: A Three Prong attack on a 7 Figure Income! Tom Antion is an internationally acclaimed expert in Internet Marketing for small business. He has a very simple "Three Prong Attack" on Internet marketing, which he uses to pull in $75,000.00 to $220,000.00 in a month from his home office. You're welcome to listen in on this free teleclass, but only if you're interested in that kind of income. Hmmm... |
 | May 15: In Conversation with Chris Barrow, the original Million Dollar Coach and founder of the Business Coaching School You've heard many guests talk about what to do to build your business, but chances are you've never been part of a conversation that begins with the question, 'why?' Why do you do what you do? Why do I do what I do? Why does Chris do what he does? In this teleclass, Chris and I are going to get up close and personal (even though we're separated by the Atlantic Ocean). He's real, he's authentic and he has some of the most valuable things to say you've heard anywhere. |
 | June 19 : In Conversation with Andrea Lee, author of 'Pink Spoon Marketing' and 'Multiple Streams of Income' Andrea has already earned an enviable reputation by helping businesses earn 'multiple streams of income'. In fact, she is an award-winning author, coach, consultant and online business manager to entrepreneurs on five continents! But that's not what we're going to focus on in this free teleclass. I want to find out more about her new program called, "Money, Meaning & Beyond: 27 Unexpected Ways to Create What Really Matters for Business Owners." Don't you? |
 | July 17 : In Conversation with Colleen Francis, founder of Engage Selling Colleen is impressive. For over 15 years, she has studied the business habits of the top 20% of sales performers in organizations of all sizes and shapes -- from Fortune 500 companies, to small and medium sized businesses. Colleen has condensed that winning formula into an internationally acclaimed sales-training approach, helping sales and marketing professionals everywhere achieve their maximum potential. Don't miss this teleclass! |
 | August 29 : In Conversation with Michel Neray, founder of The Essential Message Tired of boring elevator pitches? Do you think that you'd love your business more if only you didn't have to get down and dirty with selling and marketing? Fear not -- I'll show how to attract the clients you need, create the business you want and be authentic, compelling and conversational at the same time. This is your best opportunity to get one-on-one with Michel. Have your questions ready! |
 | September 26: In Conversation with Master Copywriter Steve Slaunwhite -- Case Studies, Your Secret Weapon! Did you know that case studies are one of the most powerful yet overlooked tools you can create to help you get the results you want? Steve will show you how to write a case study that works every time. I like Steve's case study model because it matches the Essential Message approach perfectly. Steve has worked with major B2B clients and publishers like Forbes, UPS, Symantec, Hewlett-Packard, NCR, Mitsubishi, and dozens of others... This is going to be one heck of a hands-on, business-building teleclass. Don't miss it! |
 | October 9 : In Conversation with Jeff Mowatt, founder of Influence With Ease In this free teleclass, Jeff shares subtle, powerful principles on how to create trust with virtually anyone -- your clients and customers, your strategic partners, your team and even your 'significant other'! The result is strengthened customer and client loyalty, increased spending per customer, and recharged team spirit. Treat yourself to this entertaining session with author, service authority, and award winning speaker, Jeff Mowatt. A leading authority in his field, Jeff didn’t just read the book – he wrote it! |
 | November 21: In Conversation with Jim Ruta, founder of The Expert Institute In this teleclass, Jim Ruta will talk about the five self-sabotaging strategies that most people use to lose -- subconsciously. He should know -- in a not so distant previous life, Jim had to train those sabotaging strategies out of the financial advisors he managed in order to grow the company into a $5 Million sales agency. Today, he teaches insurance agents and financial advisors how to sell themselves so people buy like crazy. I like this guy. You will too. |
 | December 11: In Conversation with Michel Neray, founder of The Essential Message Differentiation as the key to EVERYTHING! In this teleclass, I'm going to show you how to use your differentiation to make more money, attract more clients and get all the great stuff that everybody says they want. Don't just listen in, get the most out of this teleclass by participating! As usual, I'll open the phone lines -- and the first person to speak up, gets coached! |
2006 Teleclasses
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2005 Teleclasses
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