Come On A (Workshop) Safari With Me…
- Increase sales!
- Attract more (of the right) clients!
- Improve your job prospects!
- Discover what makes you different, special and more valuable!
This fall, you have an opportunity to do one of the most important things for your business — and your life!!
Come with me on a guided trek through the four stages of the Essential Message process to discover your core differentiation — what authentically sets you apart from everyone else in your field — and learn how to communicate it in a clear, compelling way.
I want to help you create a powerful and authentic marketing message, and I want to give you practical tools and tactics to help you attract more of the right clients, close more sales, and seriously grow your business or improve your job prospects. And even more importantly, I want to help you discover that part of you that is absolutely brilliant; that part of you that makes you so great at what you do; that part of you that is alive and aligned with your core purpose and greatest strengths.
I know I can help you find it…
The Safari consists of four individual workshops. Choose one workshop, and explore one specific area of your differentiation — or, sign up for all four, and experience the entire terrain. Our workshops have helped our clients double, triple, even quadruple their marketing and sales results. More importantly, our coaching clients and event participants tell us it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.
That’s why discovering your Essential Message is the most important thing you can do for your business and your life. You can never be too early or too late to do this work. Register now!

Everything Starts With A Conversation
Introductory Workshop & Networking Event, September 23, 6-9 pm
Click here to register for this workshop
In this workshop, you’ll discover how easy it is to engage people in conversations around the work you do – whether you’re sitting on the beach in Mexico or sitting across the boardroom table. You’ll learn the customer-centric foundation that the entire Essential Message approach is built on and you’ll get the tools you need to make all your communications — with clients and customers, colleagues, friends and even your family — more powerful than ever!
You’ll learn the fundamental principles that inspired the entire Essential Message approach. If you truly want to discover your Essential Message, start here!
What Drives You Crazy Makes You Great!
Half-Day Workshop 2, October 5, 1-5 pm
Click here to register for this workshop
It’s easy to ask the question, ‘what makes you different?’ but how easy is it for you to come up with an answer that truly sets you apart? In this workshop, youʼll learn things about yourself you never knew were so powerful and compelling.
Your true differentiation is at the heart of your Essential Message… It makes you competition-proof!
Sales Telepathy
Half-Day Workshop 3, October 12, 1-5 pm
Click here to register for this workshop
In this powerful workshop, weʼll go even deeper into your core differentiation – and then weʼll turn it around from the customerʼs point of view. Youʼll wrap your head around your customersʼ needs and hot buttons, speak their language, and create powerful communication that makes them buy from you. Plus, youʼll learn how to write a powerful sales or cover letter in less than three minutes!
Your customers will think you’re reading their minds!
Ditch Your Pitch!
Half-Day Workshop 4, October 19, 1-5 pm
Click here to register for this workshop
This is where the rubber hits the road. Youʼll take all the insights youʼve gained about yourself and your customer from the previous two workshops and create the most compelling Positioning Statement for you… and then Iʼll show you how to turn it into a powerful sales tool to help you build your business or advance your career in a big way!
When someone asks you, ʻwhat do you?”, youʼll be able to Ditch Your Pitch and answer in a way that actually gets them interested!!
Note: All the events are being held in a fantastic and spacious restaurant on the CNE Grounds in Toronto, with a patio and view of the water. There is free parking too! Specific location details and directions will be sent by email after you register.






