Michel Neray
The Essential Message helps you discover your true differentiation and communicate it in the most compelling way. More than just higher sales, (as if that weren't enough), clients and event participants say it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.

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A complete primer on testimonials to build your business
Coaching program for differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
teleclasses on differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals


Do you know what your authentic competitive advantage is, and what difference it would make to your life and business?

I help my clients double, triple or even quadruple marketing and sales results. How? First I work with them to discover their strongest differentiation in the market, and then I help them communicate it in the most compelling way. That's why it's like a unique selling proposition on steroids!

More than just higher sales, (as if that weren't enough), my coaching clients and event participants tell me it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.

The result is not just more clients, it's more of the right clients.

Start here...

First, look at the testimonials. I have over 282 testimonials that prove The Essential Message really works. The Essential Message often triples or quadruples results -- or more!

If you are a meeting planner or speaker bureau, find out why conference organizers have asked me back time and again. You've never had a motivational speaker like this before!

Differention for higher sales: business differentiation and branding expert Michel Neray asks, "What's your Essential Message?' Keynote keynote, speaker, coach, consultantIf you are a solopreneur -- an independent professional such as coach, consultant, advisor, lawyer, accountant, speaker or trainer -- look at the Bull Pen. It's the perfect blend of coaching and consulting.

If you are a director of a start-up or a larger business intent on serious growth, you can get your sales into high gear with our Clarity Packages -- intensive sessions that surface hidden value in your organization and create core messaging and taglines based on your strongest competitive position.

Thousands of independent professionals and growing businesses have used The Essential Message to get the focus they need and the business they want.

You can too.

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"I've been working with the materials. I like your outlook, and also the way you pack your products full of all the essentials without having to read a lot of extra words. You're a great distiller!"

Werner John
Performer, Composer and Flutemaker
Sounding Arts

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Michel Neray is a featured author on evancarmichael.com
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