Self-Assessment
1. How well does your business stand out from the competition?
2. How obvious is it to your prospective customers and clients they should use your products and services?
3. Is your messaging so clear and so compelling that people who want what you offer seek you out?
For independent professionals...
4. How confident are you with the way you answer the question, 'What do you do?'
5. Can you genuinely say that you do something (related to your work), as well or better than anyone else in the world? (And you know what that is.)
For startups and larger businesses...
4. Do you have friction at the board level because everyone has a different opinion about which features and benefits you should highlight?
5. Do your salespeople know how to draw out the biggest challenges that potential customers have and relate them to the benefits of your product or service?