eWorkbooks and Audio Products
Brand, position and differentiate your business at your own pace.
Welcome to online learning Essential Message style. The eWorkbooks on this page are a great way for you to focus on a specific area that we cover or get a taste of what we offer Essential Message Bull Pen members.
What Drives You Crazy Makes You Great: Virtual Workshop
Whether you are the CEO of a major corporation, a salaried employee, or an independent professional like a financial advisor, consultant or coach… what makes you different is the basis of your self-confidence, your competitive advantage in your market, and ultimately, your success in life and business.
- What it is about what you do — that you may not be aware of — that drives every aspect of your business or career, and how that makes what you do unlike (and better than) anyone in your field!
- How to make your authentic competitive advantage the centre-piece of your market position, where you have greatest leverage to attract and retain business;
- A simple way to define your differentiation based on people’s perceptions of your industry;
- How to strike up a conversation with someone that naturally brings your best point of difference into the conversation;
- and more!
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Add additional licenses at less than half price! | single license |  |
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What’s Your Professional DNA?
FREE BONUS 1 HR AUDIO TELECLASS
Did you choose your profession or did it choose you? Why do you what you do and how did you get so passionate about it? Could it be that your path in life was mapped by your DNA?
Even if you climbed Everest, survived cancer or overcame a childhood tragedy in your lifetime, could it be that your destiny in your professional life was mapped out before you were born? All Essential Message exercises clarify another piece of the puzzle — either by focusing outwardly to understand the needs of the customer and the gaps in the market, or by focusing inward to understand the unique gifts that make your contribution to the world so valuable.
This Essential Message eWorkbook is all about you. The insights you’ll get about yourself — why you do what you do, and why you’re naturally so great at it — are profound.
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) |  |
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Build Your Funnel, Build Your Business!
FREE BONUS 1 HR AUDIO TELECLASS
Every sales and marketing system has some kind of funnel. It can be wide or narrow at the top; it can be shallow or deep; it can have many steps or just a few. Your challenge is to design one that works for you.
Unlike a traditional sales funnel, the focus of The Essential Message Funnel allows you to also map out all your products & services, sales activities, marketing materials and goals on a single page — so you create the funnel that works for you, in a format you can refer back to all year to stay in track.
That’s what makes this approach so useful. You’ll learn:
- The four key stages you must move your prospect through to paying client
- Fourteeen ways to gain awareness
- Seventeen ideas for trial products
- And much, much more!
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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Don’t Take Our Word For It, Take Theirs!
A complete primer on using testimonials as a strategic, competitive advantage…
FREE BONUS 1 HR AUDIO TELECLASS
Testimonials are so valuable that almost all the better marketers use them — but that’s just the beginning of what makes this eWorkbook such a great business builder.
In this powerful eWorkbook, you’ll gain an understanding of how testimonials can strengthen your Essential Message and help you grow your business.
Plus…
- What makes a good testimonial, and what makes a great one (hint, it’s not always the ‘positive’ remark!)
- 3 ways to solicit testimonials and even more ways to use unsolicited testimonials
- 5 Believability Enhancers.
- How to use testimonials to answer the question, ‘What do you do?’
- And much, much more!
I also include a simple process to help you write drafts of your ‘dream’ testimonials so you’ll recognize a great one the second you hear or read it, even when it’s unsolicited. Order this eWorkbook now…
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(requires Acrobat Reader) | |
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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Everything Starts With A Conversation
In order to really engage people in conversation about what you do, forget features and benefits. Instead, learn what really engages people in conversation about what you do.
If that sounds simplistic, then why don’t more people do it?
In this foundational eWorkbook, I’ll show you how to use Impact Statements, Persuasion Drivers and Provocative Questions to engage people in a way that’s clear, conversational, and most of all, compelling.
You’ll learn the fundamental principles that inspired the entire Essential Message approach. If you truly want to discover your Essential Message, start here!
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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Dr. Credibility
Formal credentials, case studies, a strong client list and a good looking website are all important to have – but those things are simply the cost of entry to help you be considered a serious contender. They do nothing to differentiate your business and they do even less to establish your credibility beyond anyone else in your industry.
So how can you establish your credibility? That’s the focus of this amazing little eWorkbook.
Dr. Credibility will show you how to establish your credibility beyond a shadow of a doubt by leading your client or prospect through your diagnosis of their symptoms, challenges and root causes.
This edition revised to show you how to use your Dr. Credibility worksheet to create a custom self-assessment that highlights your unique area of expertise, and how to use it as a powerful sales tool!
Get your degree in credibility now!
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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Sales Telepathy
FREE BONUS 1 HR AUDIO TELECLASS
Understanding your market is one of the most essential elements of your Essential Message.
In this powerful eWorkbook, you’ll learn how to use The Essential Message Audience Balance Sheet — a simple tool to help you wrap your head around your customers’ needs and hot buttons, speak their language, and create powerful communication that makes them buy from you.
You’ll also find examples that show you how to use this incredible Essential Message eWorkbook to create a powerful sales letter in less than three minutes!
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(requires Acrobat Reader) | |
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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Use Your Wedge and Hear YES! More Often!
FREE BONUS 1 HR AUDIO TELECLASS
You’ve probably heard that trial products and samples are the best way to introduce people to your service.
I call those ‘Wedge’ Products’. (When you read the eWorkbook, you’ll find out why.)
But, has anyone ever helped you figure out what makes a good wedge product? In ‘Use Your Wedge’, you’ll discover a simple way to evaluate all the products and services you could possibly offer — so you can create the best ones that will have you hearing YES! all the way to the bank!
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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Ditch Your Pitch!
FREE BONUS 1 HR AUDIO TELECLASS
Any textbook will tell you what a positioning statement is and why you need it… In this Essential Message eWorkbook, I’ll show you how to create the most compelling Positioning Statement for you – and then I’ll show you how to turn it into a powerful sales tool.
After completing this eWorkbook, when someone asks you, ‘what do you?”, you’ll be able to Ditch Your Pitch and respond in a way that actually gets them interested!
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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The Non-Writer’s Big, Little Helper
Sales and marketing experts all over the world say that one of the best ways to build your brand and publicize your products and services is by writing articles, blog postings and newsletters.
But for many people, writing is just plain hard! That’s why I wrote The Non-Writer’s Big, Little Helper.
It takes you through the five key steps of writing any newsletter or article — not just with theory, but with practical, immediately applicable tips and tools that will have you writing your newsletter, blog or article in no time at all!
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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How Many Bananas Do You Have?
- The 7 Habits of Highly Effective People
- 48 Laws of Power
- The Five Temptations of a CEO
- Jack Welch and the 4 E’s of Leadership
- 25 Ways to Win with People
- 10 Deadly Sins of Marketing
- Six Thinking Hats
- The 22 Immutable Laws of Marketing
You’ve seen hundreds of examples of this ‘framing’ technique, but have you ever thought about how you can take advantage of it?
In this remarkable eWorkbook, I’ll show you a straight-forward 3-step process in 12 pages to help you create a brandable framework around your knowledge, content and intellectual property.
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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You Name it!
FREE BONUS! GET A COMPLETE NAMING PROPOSAL TEMPLATE SHOWING YOU EXACTLY HOW WITH THE NAMING PRINCIPLES FROM THE eBook APPLY!
While most so-called naming experts seem to try to complicate the naming process, ‘You Name it!’ demystifies it and offers some very helpful tips and techniques to everyone who has ever been faced with the challenge of coming up with a name. It’s very, very useful, and fun to read too!
This eBook is a practical guide to naming products, services, businesses, divisions, domain names, newsletters and just about anything else except babies.
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(requires Acrobat Reader) | |
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(Sent as one of the monthly exercises and mini-workshops of the program.) | |
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