On this page you’ll find programs suitable to companies and corporate teams. While the structure of the engagement might be suitable to the needs of organizations, the intent of the Essential Message is the same: to answer the two key questions that form the foundation of the success of the business:
1. What is your unique position in your market?
2. What is your sustainable, authentic competitive advantage?
Each of the programs below can be further adapted to the specific needs of your organization. Please contact us or speak to the Certified Essential Message Consoachant who introduced you to The Essential Message.
The Essential Message Corporate Intensive
This package is appropriate for small to medium sized businesses. In one full-day session, (plus some additional internal creative development we do for you), the key deliverables are your strongest positioning, tag line and Essential Message copy. We can accommodate groups of 2-10 people…and we strongly encourage you to involve as many of your team members in the process as possible!
To inquire about a Corporate Intensive for your organization, please contact us.
Working with your company gave us more than simply good copy. The Essential Message approach enabled us to achieve something we’ve never been able to do – get the entire company to rally around a singular, powerful corporate positioning. More important, The Essential Message was instrumental in helping us become aware of our core strengths and differentiation, and what our customers value most about working with us.
The Essential Message that Michel developed with our team provided clear differentiation and a distinct value proposition for our company. It also provided a key focus for our sales and marketing efforts, which helped us grow our business by 60% per year and become the #1 vendor in our space.
The Essential Message Clarity Package
This is our most comprehensive package that involves competitive analysis, facilitated sessions with senior members of the executive team and front line staff, and interviews of clients. The end result is a complete communications strategy with strongest competitive advantage, differentiated position, tag line, sales conversations, ‘Essential Message’ copy, and company descriptions.
To inquire about an Essential Message Clarity Package for your organization, please contact us.
For an operation of our size, people say you’re doing well if you add twelve million dollars in assets per year. Since doing the Essential Message Clarity Package, we added significantly more than that benchmark in assets to our business — but instead of achieving that in twelve months, we did it in three! I was probably the most skeptical on our team about the need for the Clarity Package — having completed it, however, I have to say it was one of the most productive days I have ever had in my working career. And the sales results prove it.
As a marketing strategist, I know that core messaging is the basis for everything I do with my clients. That’s why I called in Michel and the Essential Message team to help me with a client I just started working with. In one half-day, the Clarity Package session they conducted enabled us to pinpoint my client’s sustainable competitive advantage — and the words to communicate it with sledgehammer impact. Based on this success, I asked Michel to conduct a Clarity Package for another new client. He did it again. Amazing.
