Michel Neray, Chief Differentiation Officer, The Essential Message

At the core of every successful business, big or small, in any industry and in any geographical area, is the ability to answer two essential questions:

1. What is your unique position in your market?
2. What is your sustainable, authentic competitive advantage?

Everything in your business plan, whether it’s written out explicitly for review by your third party partners such as venture capitalists, your bank or your board of advisors, or whether it exists only virtually in your entrepreneurial head, stems from how you answer these two questions.

The answers to these two questions affects every business activity you engage in — and your ultimate success in the market.

Traditional branding and marketing approaches, however, result in only minor variations of the expected and usual positioning statements or value propositions — which really don’t result in differentiation at all.

That’s why the Essential Message Consoaching Programs, Workshops, Intensives and Clarity Package have been purposefully designed to be unlike any other consultative process that you may have tried. We customize our trademark Essential Message approach in intensive and focused sessions to allow you to discover your true differentiation, core strengths and strongest brand position.

Beyond better marketing, beyond stronger branding, and beyond higher sales, the feedback we get is it gives our clients the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference both as a company – and as individuals.

Do enough of your potential customers know when and why to call you? Do you and your team know when and why they should call you? If the answer is ‘no’, call us. (Or read the testimonials and then call us.)

If you are a solopreneur, independent professional or small business owner who prefers to work one-on-one, check out our Individual Programs.

If you are a solopreneur, independent professional or small business owner who enjoys learning and working with other like-minded professionals, have a look at our Group Programs.

If you are a small or medium company, or a large corporation who wants a comprehensive branding solution, see our Corporate Programs.

Looking for a fun, interactive presentation for your next industry conference, association meeting, tradeshow, sales meeting, networking event or executive strategy retreat? Check out our Workshops.

	"I personally have seen marketing firms come into a company for a full month, charge ten thousand dollars and don't accomplish half of what we did in the Essential Message Group Intensive. This process is amazing!" Michele Farley President FCS Fire Consulting Services Ltd
	"We've worked with many other copywriters and marketing folks who think they help their clients define their differentiation, but they really don't go very deep. I've seen you in action with our clients - and I continue to be amazed by how quickly and precisely The Essential Message approach works to uncover the true core of the company's differentiation. It gives me a strong foundation and inspiration to design from – it's incredibly powerful." Faith Seekings President & Creative Director Rapport Communications & Design Inc.
	"Michel is a 'passionista' around the message that defines you and your business. If you want to find the source, the reason, the purpose at the heart of why you do what you do and translate that into an even more powerful business message around your business - then Michel is the only man to turn to!" Sean Weafer Founder & Sales Leadership Consultant Sean Weafer Consulting