If you are a solopreneur, independent professional (a coach, consultant, speaker, trainer, real estate agent, accountant, financial advisor, etc.)  or the principal of a small business, our Individual Programs help you dig deeper and get clearer about your differentiation and strongest position in the market than you ever have before.

You get:

• Your strongest, most differentiating position in your market — the foundational platform of your authentic brand.
• Your positioning statement that highlights your greatest advantage.
• A complete and compelling first draft of your positioning copy that you can use on your website home page or brochure.
• A conversational way to answer the question, ‘what do you do?’ that engages people right away and gets them wanting to learn more.
• Plus 30 days membership in the Bull Pen at no extra charge, so you can continue to refine your Essential Message!
• Some people may also develop new business names, services and taglines.

The Essential Message Individual Intensive

In one intense afternoon session, we work one-on-one with you to identify your strongest competitive position and the phrasing that best supports your messaging. People have told us that the focus and clarity that had eluded them for years suddenly emerge in the Intensive. (Yes, it’s that powerful.) If you want to get on the fast track to discovering your true differentiation, this option is for you!

Program	Facilitated By	Rate	Book Session
Half-Day Intensive	Michel Neray	$5,000 USD

Note: Bull Pen members at the Executive level receive a $1,500 discount on the Individual Intensives facilitated by Michel.

“Michel, your Reverse Benefit Analysis technique is incredible. In the Intensive, you gave me a different perspective of my business turned upside down and sideways. It clarified what I don’t want in my business and then helped me build what I really do want with focus and clarity. The session was intense, powerful, thought provoking and at times – painful – and absolutely well worth it. It left me with an exhilarating feeling of what to put into action. Thank you.” Lisa Leitch Strategist, Speaker & Coach Teneo Results

The Essential Message Individual Consoaching Program

This is an 8-module program that takes you through the entire Essential Message approach at a slower pace — either 1 session a week for 8 weeks, or 2 sessions a week for four weeks. Additionally, you can choose to work in person with your Consoachant, or work with them virtually via Skype or other web conferencing platform. It’s completely up to you!

Program	Facilitated By	Rate	Book Session
Individual Consoaching: IN PERSON	Certified Essential Message Consoachant	$1,897 USD
Individual Consoaching: VIRTUAL	Certified Essential Message Consoachant	$1,897 USD