Michel doesn’t know I’m posting this… but hey, that’s what happens when he’s busy with a client workshop, and I’m left to my own devices! Michel was interviewed recently for the Toronto Sun’s Jobboom Career Zone. The full article is here: Networking Tips: Get Real Here’s a bit of what he had to say… “When [...]

Warning: this may be difficult to accept for traditional marketers. Of course, everyone knows that all great sales and marketing focuses on the benefits, right? And the higher level the benefit is, the better. There’s only one problem with that: it’s wrong. Telling your prospects you’ll help them — insert any high level benefit, like [...]

If you’ve ever gone to a networking event or referral exchange group, you might have heard something like this. When it’s the accountant’s turn to stand up, he (or she) says, ‘if you know someone who wants to save money on their taxes, that person would be a good referral for me.’ Congratulations. You’ve just [...]