An Essential Message One-Day Workshop
Discovering your true differentiation
makes you competition-proof...
...and gives you purpose, authentic happiness and confidence.
Dear Independent Professional,
It's easy to ask the question, 'what makes you different?' but how easy is it for you to come up with an answer that truly sets you apart? In this workshop we'll help you slip into the back door of your brain where you'll find things out about yourself that you never knew were so powerful and compelling.
If you've gone to other marketing or branding workshops and you still end up with stuff that sounds like it was written by a junior copywriter, it's because you've been missing the most differentiating aspect of your business -- you!
Before you try to discover your niche, launch a new business, change careers or revamp your website, make sure you know...
What Drives You Crazy
Makes You Great!
You'll learn:
- What it is about what you do -- that you may not be aware of -- that drives every aspect of your business, and how that makes your business unlike any other in the universe!
- A simple way to define your differentiation based on people's perceptions of your industry
- How to strike up a conversation with someone that naturally brings your best point of difference into the conversation
- and more!
And unlike other workshops that bore you to tears with marketing theory, this one involves fun exercises that will have you laughing from one major insight to another. I promise you that you've never been to a workshop quite like this. The exercises are totally unique.
If you're a coach, consultant, advisor, a professional salesperson or in any business where your involvement makes a big difference, then this workshop will make a big difference. You owe it to yourself to register for this workshop now. This is a fun and effective way to build your business!
 Sincerely,
Michel Neray
Founder of The Essential Message
P.S. This will be the last time this year that we offer this workshop since it will become part of the 2-day bootcamp offered in October. But if you are still unsure about whether this workshop is right for you, click here to send me an email and I promise to get back to you personally to discuss your situation with you.
Register now and get a free bonus of any pdf eLearning product of your choice listed on our eLearning page!
If you are a member of The Bull Pen, please link to 'Next Workshop'
in the Bull Pen area for special pricing
Date offered |
Workshop Rate |
Click to Register |
Toronto, Canada
June 26, 2007
9 am - 5 pm
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$394 usd (plus gst)
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If you'd like more information about this workshop or about any other service we offer, please don't hesitate to call and speak to someone in our office. We'll be glad to help you determine if our service is right for you. Call 416 534-4766.
>> Guarantee
 If you complete your homework and participate fully in the exercises, and you still don't feel you got value out of the workshop, then we will gladly refund your money. (FYI -- so far, we're batting 1,000!)
>> Location
There are several locations in Toronto and The Greater Toronto Area that we can use, depending on the number of registered participants. You will be notified at least one week prior to the workshop with details on the location and directions. If you would like to help organize a workshop in your area, please contact us.
>> Food & Drinks
A light breakfast, scrumptious lunch and a cool surprise at the end of the day are now all included in your workshop fee. Arrive at 9 for the breakfast so you can meet other participants and be ready to start the workshop in earnest right at 9:30 am. We also provide tea and coffee throughout the day.
>> Cancellation/refund policy
Your registration fee is non-refundable. However, it is fully transferable. If you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag.
Q. What forms of payment can I use?
A. You may pay using any of the following payment options. All payments are processed through Worldpay, offering the highest levels of security and encryption available. For more information about our e-commerce partners, please feel free to link to our partners page.
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Q. Why do you charge in US dollars even when the workshop is in Canada?
A. The Internet certainly makes some things easier, while it complicates matters in other ways. The shopping cart system that we use -- which is arguably the best in the world -- requires us to define a standard currency. Since a major part of our business comes from the U.S. it makes good business sense to select the U.S. dollar as our standard currency. As a result, we have to charge in U.S. dollars for all products and services which we offer online. That includes the workshops, Bull Pen memberships and the digital products.
Q. What are your refund and cancellation policies?
A. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. If you aren't completely satisfied with an eLearning product within a month of receiving it, we will gladly refund your money. For workshops, your registration fee is non-refundable, however, it is fully transferable: if you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag. What's more, our workshops have a 100% satisfaction guarantee: if you attend all the sessions in full and do your homework, and you don't believe you got value out of the workshop, just write a letter outlining your reasons and we will refund all your money. If you join the Bull Pen and decide -- for any reason -- that it is not right for you or not what you expected, you may cancel your membership any time. Simply notify themanager and no further payments will be made. Yes, it's that simple.
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About Michel Neray
The Essential Message is a proven approach that helps you discover your true differentiation and communicate it in the absolute, most compelling way.
Not only does it help you turn more people into prospects, and more prospects into sales, it also gives you the confidence, momentum and resilience that can only come from being absolutely clear about your strengths and unique difference -- both as a company and as an individual.
It was created by Michel based on 25 years as an award-winning copywriter, an entrepreneur, and a senior sales and marketing executive.
Thousands of entrepreneurs, consultants, salespeople, and advisor-based businesses have used The Essential Message to get the clarity they need and the business they want.
You can too.
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